Michelle J Raymond - LinkedIn B2B Expert
162 episodes listed below
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Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice. The show is built around a company page–led approach, scaled throug...
Based on 6 episodes we listened to · September 2026
Michelle J. Raymond turns LinkedIn tactics into sharper questions about brand, attribution, customer relevance and sustainable B2B growth.
Michelle J. Raymond treats LinkedIn as a working part of B2B strategy, connecting company pages, employee participation and brand positioning to practical business outcomes.
Another company page post asking for a sign-up? Michelle J. Raymond wants a word.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical reset for marketers deciding what to stop doing on LinkedIn and what to keep in the mix.
This episode takes on a common LinkedIn gripe: impressions are slipping, and the return on the time spent posting can feel hard to defend. Its core advice is blunt and useful.
A steady take on LinkedIn change that keeps the focus on audience fit.
Michelle J. Raymond treats LinkedIn's 360 Brew as a useful shift, not a spectacle. The episode explains what it is, why it matters, and how B2B businesses can use it without losing sight of the basics.
A practical way to weigh LinkedIn newsletters, email, and Substack.
Michelle J. Raymond looks at a familiar B2B marketing tradeoff: LinkedIn can feel frustrating, email newsletters still feel reliable, and Substack is drawing plenty of attention.
A grounded, caution-first take on AI automation that keeps LinkedIn brand risk front and center.
Michelle J. Raymond treats AI and automation on LinkedIn as leverage, not magic, and keeps the attention on where scale helps and where it starts to damage a brand.
A grounded reset for B2B teams that want LinkedIn to do real work in 2026.
Michelle J. Raymond treats LinkedIn B2B marketing in 2026 as a return to basics. The useful part is that she starts before content: who the brand is for, what sets it apart, and whether the company page and employee voices actually match.
A blunt reset on B2B marketing habits that can look busy without serving customers.
This episode pushes back on the habits that can make B2B marketing feel empty: lead-gen theater, shaky attribution, and content made for internal comfort instead of customer value. Michelle J.
A direct case for treating social care as part of growth.
Michelle J. Raymond and Brooke Sellis make a plain case for treating social care as part of the business, not a side task. On LinkedIn, they argue, the value comes from conversations more than from posting alone.
A candid 200th-episode reflection on LinkedIn, podcasting, and keeping the work human.
Michelle J. Raymond uses her 200th episode to talk plainly about LinkedIn, podcasting, and how the work can wear a person down. She favors consistency and a voice that sounds like her own, not beige advice, and she is equally direct about engagement pods, automation, and…
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
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Company pages keep creating practical questions.
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This episode analyzes the effectiveness of posting content, commenting, and sending direct messages for B2B growth on LinkedIn.
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Michelle opens with a rant about beige LinkedIn advice.
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I have sat in meetings where I said, 'Who owns the page?' And everybody just looked at each other.
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Michelle Raymond hosts Brooke Sellis in a discussion about redefining social media customer care as a growth driver, not a cost center.
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LinkedIn, email, and Substack all land on the table.
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LinkedIn marketing consultant and behavioral science author Nancy Harhart breaks down why B2B marketers' assumption that buyers are purely rational is dangerously wrong.
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Michelle J Raymond interviews Ty Heath from LinkedIn's B2B Institute about how B2B brands can stand out and avoid becoming lookalike copycats on LinkedIn.
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Michelle J Raymond discusses the LinkedIn algorithm changes and shares three types of content to post for B2B marketers to stay relevant and get seen.
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