Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026

·28 min·1 clip

Comments now get more impressions than posts—shift time from creating content to commenting strategically on others' posts.

Michelle J. Raymond starts with a feeling every LinkedIn marketer knows too well: the platform changed fast, and the old assumptions no longer hold up the way they used to. She frames 2025 as a year of twist after twist. That is the mood. From there, she introduces five plot twists she believes will shape LinkedIn marketing in 2026. She keeps the focus squarely on B2B marketing. No detour. No fluff. One of the clearest shifts is reach. Company page organic posts are not showing in the feed much at all, and she treats that as a real operational change rather than a passing annoyance. The practical response is to stop waiting for the page alone to carry the load. She pushes listeners toward being proactive in the comments. Comment on employee posts. Comment on customer posts. Comment on distributor or manufacturer posts. The point is simple and direct. Visibility now comes from participation, not just publishing. The episode also digs into premium. Michelle says there was a time when free and premium did not feel dramatically different, but that boundary is changing. LinkedIn keeps packing more into paid tools, and that shift matters for anyone trying to build an active presence. She speaks from experience here, not theory. As someone who wants to connect, build community, and contribute regularly, she says the limits of free access have become harder to ignore. That is the signal. The free tier can still work, but it increasingly runs into a wall. Company Page Premium gets a lot of attention. Michelle suggests that if a brand has employees, teams, and enough budget to afford it, premium may become a must-have for 2026 if it is available. She is careful about the budget question. This is not for consultants chasing shiny objects. It is for brands deciding where the platform can actually support growth. There is also a broader warning running underneath the episode. LinkedIn is not standing still, and marketers who keep using the same tactics will keep seeing weaker returns. That is why the show keeps circling back to control and focus. Spend energy on the moves that are still producing results. Michelle keeps the tone practical and candid. She is comfortable saying the platform feels like a Netflix drama most days. She is also comfortable saying some advice out there is just bro-hack noise. That mix of honesty and usefulness is the engine of the episode. The Vogue editor reference gives the conversation a little texture. It is one of those sideways turns that makes the point land without turning the episode into a lecture. Attention changes. Taste changes. Platforms change too. What stays constant is the need to show up where the audience already is. That means company pages, yes, but also the people and organizations around them. It means comments as distribution. It means accepting that organic alone may not carry the load. The episode closes the loop by bringing everything back to return on effort. Michelle is not arguing for activity for its own sake. She wants marketers to make choices that actually move business outcomes. That is the through-line. Build the brand, grow the audience, and do it in ways that still make sense when the platform shifts again. Taken as a whole, the episode is a brisk reset for anyone trying to plan LinkedIn work with their eyes open. It does not romanticize the channel. It makes the case for adapting to it. The structure is straightforward. First the frustration, then the twist, then the takeaway. That keeps the episode moving and makes the advice easy to carry into a planning meeting. The most useful thread is the move away from passive posting. LinkedIn is being treated less like a billboard and more like a relationship engine. That is the real change. Michelle is especially clear about how much the page experience has changed. If a company page is not being amplified organically, the page cannot be the whole strategy. It has to be part of a wider system. That wider system is built on people, conversations, and selective spend. It is not fancy. It is not beige either. It is the kind of practical shift that actually survives a platform update. For listeners who have felt the ground move under their LinkedIn strategy, the episode offers a grounded way to think about what comes next. It does not pretend the old rules still work. It explains why. And then it keeps going, because the platform keeps going too. That is the whole point.

As heard by us

A useful reset on how LinkedIn is reshaping 2026 marketing.

Michelle J Raymond treats LinkedIn as a platform that has changed direction quickly, and this episode maps out five shifts that she says will matter for LinkedIn marketing in 2026.

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Why you'd press play

When LinkedIn's rules keep shifting and you need the 2026 playbook.

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