Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

Employee Advocacy vs Engagement Pods: What’s Real on LinkedIn?

·18 min

B2B marketing expert Michelle J. Raymond discusses whether orchestrated employee engagement on LinkedIn (coordinating posts and comments in Slack) constitutes legitimate employee advocacy or deceptive engagement pod behavior. She defines engagement pods as manufactured reach tactics, contrasts authentic employee advocacy as genuine personal representation, and explores the authenticity question central to modern B2B marketing.

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