Kristina Halvorson
69 episodes listed below
Kristina Halvorson interviews content strategists about how the work actually gets done.
The Content Strategy Podcast treats content strategy as both craft and workplace practice. Christina speaks with experienced content and design people about scaling teams, managing friction, telling better stories, and staying grounded when organizations get messy.
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The Content Strategy Podcast is a long-running interview series hosted by Kristina Halvorson, founder of the content strategy consultancy Brain Traffic. Each episode is a one-on-one conversation, typically 35 to 45 minutes long, between Halvorson and a working practitioner in content strategy, content design, or UX writing. Guests are usually senior consultants, in-house leaders, or founders with a specific case study to walk through, such as building a pandemic-era government style guide, growing a content strategy team from zero to fourteen people, or creating a skills-based career map for a fast-growing design organization. Recurring themes include how content work gets explained to organizational leadership, how content teams gain maturity and influence, and how practitioners navigate friction with design and product stakeholders. Several episodes address large language models and generative AI, framed around what content designers specifically contribute to that work rather than the technology itself. Workplace culture is another recurring thread, including burnout, self-advocacy, and emotional regulation for people in content-adjacent roles. The show favors detailed, experience-based storytelling over abstract definitions, and guests often circle back to the difficulty of naming what content strategy actually is. Listeners who work in or manage content strategy, content design, or UX writing within mid-size to large organizations are the most likely audience. Production is a straightforward two-person audio interview with no narrative segments, sound design, or multi-host banter. The host's consultancy, Brain Traffic, and its associated Button conference recur as institutional touchpoints across episodes.
Made for: Content strategists, content designers, UX writers, and design leaders who want first-hand accounts of building and defending content practices inside organizations.
What sets it apart: Unlike broader UX or design podcasts, it stays narrowly focused on content strategy and content design, hosted by a founding figure in the field with direct access to senior in-house practitioners.
A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at https://www.braintraffic.com/podcast!
Based on 5 episodes we listened to · September 2026
Practitioner interviews make the careers, collaborations and organizational choices behind content strategy easier to understand.
Christina Halverson turns practitioner interviews into close studies of how content work gains influence inside organizations. The Content Strategy Podcast treats career development, team design and workplace responsibility as operating questions, giving the Business & Finance…
Content strategy meets workplace reality, and Kristina Halvorson keeps you focused on the part you can actually change.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded conversation about reclaiming agency when workplace change is outside your control.
Workplace responsibility is framed here as a practical question of agency, especially for content, UX, design, and tech professionals who are exhausted by waiting for another team to change.
A practical look at how Wise used a design career map to bring clearer expectations to a fast-growing team.
Nikki Godley and Rob MacFie turn Wise's rapid growth into a grounded conversation about how design teams mature when scale starts to strain old habits.
A grounded case for making content strategy more collaborative, curious, and less defensive.
Content strategy comes through here as an operating discipline, not a polishing pass. Casey's strongest point is that collaboration only works when it is paired with real curiosity: asking how content decisions affect another person's work, especially when friction with…
A grounded, useful look at LLM work as collaborative product labor, led by a Google content design perspective.
Christina Halverson turns a buzzy AI topic into a practical conversation about how large language models get built inside product organizations.
A grounded conversation on content strategy as alignment work, career leverage, and storytelling inside complex organizations.
Kara DeFrias makes content strategy feel less like a discipline label and more like a way to get useful work done inside large systems. Christina Halverson follows DeFrias from instructional design into usability and UX, then into public sector and platform roles where clear…
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Sarah Longwell unpacks swing-voter focus groups to explain Trump-era political shifts.
Christina opens with gratitude, then brings on Sarah, a longtime colleague and the CEO of Active Voice, for a conversation about bold leaders, better workplaces, and responsibility at work.
Christina hides her self-view first.
A long overdue conversation finally happens.
AI gets a warmer, more usable frame here.
Cara DeFrias has the kind of career that makes more sense in reverse.