Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know

·36 min·2 clips

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Company pages keep coming up. Michelle starts with a question she hears all the time and brings Zoe Berman back because Zoe is hearing the same thing around company pages premium. The episode stays practical. The main thread is the premium invite feature that lets someone look at competitor followers before deciding who gets a page invite. Zoe calls that capability insane, and it is easy to see why. Her point is not that premium suddenly fills a page with followers. It gives marketers a better shot at inviting people who might actually care. The 250 monthly invite credits are the anchor. Zoe argues those credits get wasted when marketers spray them at old connections and hope for the best. Targeting changes the whole feel of the tactic. She talks about filtering by job title, role, and geography, even for a niche treasury banking brand trying to reach specific people in the U.S. That is where the page work starts to make sense. Instead of asking a random former coworker to follow a brand page, marketers can invite people whose jobs line up with the content. The old results were rough. Zoe says she used to see about a 5 percent accept rate, so 100 invites might turn into only five follows. With tighter targeting, she says acceptance can move into the 20 to 30 percent range because the ask is more relevant. Michelle turns that into the obvious nudge: unused invite credits are leaving something on the table. Still, nobody is pretending this is a magic button. The episode ends with the less flashy part: time, commitment, and a company culture that can support the page after the invites go out. Michelle closes by pointing listeners to Zoe's LinkedIn details in the show notes and wishing her well for 2026.

As heard by us

A practical reset for company pages that treats LinkedIn like a real growth channel.

LinkedIn company pages are treated here as part of real B2B growth, not as decoration. Michelle J. Raymond keeps the discussion grounded and cuts through the usual beige advice, while Zoe Berman gets specific in a way marketers can actually use, from invite strategy to targeting…

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Why you'd press play

If your LinkedIn company page feels ignored, this shows how to make the 250 monthly invites work harder.

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