Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

What Really Grows Your LinkedIn? Posts, Comments or DMs?

·17 min·1 clip

When it comes to leveraging LinkedIn for business growth, commenting on other people's content is a non-negotiable, in my eyes.

This episode analyzes the effectiveness of posting content, commenting, and sending direct messages for B2B growth on LinkedIn. The host breaks down the pros and cons of each activity, discusses recent algorithm changes, and provides specific, actionable ratios for how to allocate effort across these three core actions to generate business results.

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