Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

The B2B Growth Mistake: Focusing on Tools Instead of Customers

·20 min·1 clip

We're expecting that these tools are going to make up for lack of strategy.

Host Michelle J. Raymond argues that B2B marketers are overly focused on adopting the latest MarTech and AI tools at the expense of understanding their customers. She advocates for flipping the script: start with deep customer research to build empathy and strategy, then use technology to amplify those efforts, not replace them.

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