Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing

·20 min·1 clip

It's time to switch off broadcast mode and go into service mode with your LinkedIn company page content.

Michelle J. Raymond analyzes common mistakes B2B brands make with their LinkedIn company pages and outlines strategic shifts needed for 2026. She argues against copying influencer tactics, advocates for switching from broadcast to service-mode content, and positions the company page as a stable backbone for business messaging.

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