Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!

·21 min·5 clips

Michelle J. Raymond opens by asking what will actually work for LinkedIn B2B marketing in 2026. She frames the year as a reset, not a rerun of old habits. The episode leans into the fact that 2025 changed the platform in ways marketers can feel. Raymond says plenty of people are starting the year with more question marks than confidence. She points to her own rough stretch as the algorithm shifted. The answer she gives is not more noise. She brings listeners back to marketing fundamentals. Who is the brand really for? How is it different from competitors? What makes it memorable enough to earn a shortlist? She warns that content tools can make teams feel productive even when the core strategy is still fuzzy. In that state, output just becomes noise at scale. Raymond then gets personal about her own winter audit. She realized her website, podcast presence, LinkedIn content, and other touchpoints no longer matched each other. So she rewrote her website. She updated her LinkedIn company page with new banners and about information. That cleanup showed her how far she had drifted from the signals she wanted to send. She says listeners without a marketing background should still do the same kind of review. The episode keeps coming back to the same point: the brand has to serve the audience. Raymond closes by setting up a wider series that will dig into company pages and employees on LinkedIn. The bigger promise is a year built on fundamentals, not hype. She treats those fundamentals as the base that can make the rest of 2026 work.

As heard by us

A grounded reset for B2B teams that want LinkedIn to do real work in 2026.

Michelle J. Raymond treats LinkedIn B2B marketing in 2026 as a return to basics. The useful part is that she starts before content: who the brand is for, what sets it apart, and whether the company page and employee voices actually match.

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Your 2026 LinkedIn reset starts here.

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