Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

Social Media Customer Care: Best Practices Every B2B Brand Should Use

·33 min·1 clip

Content is the vehicle. Emotion is the destination.

Michelle Raymond hosts Brooke Sellis in a discussion about redefining social media customer care as a growth driver, not a cost center. They challenge the myth that people don't trust brands on social media, sharing Gen Z data showing that brand conversations rival online reviews in trust-building. The episode explores how authentic, emotionally resonant content connects with audiences better than safe, professional commodity content. Brooke outlines a framework for auditing conversations (separating customer support vs. sales support), provides the Pro Flowers carnation example showing BOGO conversion, and emphasizes how strategic social listening and community engagement directly impact revenue.

As heard by us

A direct case for treating social care as part of growth.

Michelle J. Raymond and Brooke Sellis make a plain case for treating social care as part of the business, not a side task. On LinkedIn, they argue, the value comes from conversations more than from posting alone.

Read the full review in PlayNext →

Why you'd press play

Your LinkedIn social care gets treated like a growth lever.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers