Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

Raw Lessons from 200 Podcast Episodes and a Changing LinkedIn Platform

·1 hr 2 min·3 clips

Michelle says LinkedIn forced her to change the podcast name or lose her account.

1. Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers reaches episode 200 with Michelle J. Raymond talking about LinkedIn, podcasting, and the pressure of showing up publicly. 2. Michelle J. Raymond is the host and guest, and Neil Velio is her podcast coach, mentor, and interviewer who pushes the conversation. 3. The episode asks what changed after 200 podcast episodes and a LinkedIn platform shift made her rethink visibility, strategy, and business growth. 4. Michelle says her training business is the main offer, while the podcast, YouTube channel, and content act as tasters for that work. 5. She says she has moved into done-for-you services because training budgets were slashed and teams were halved. 6. Michelle describes rewriting LinkedIn profiles as one of her favorite services because people often undersell themselves and do not know how to write about themselves. 7. She says the best profile-rewrite feedback is, "Oh shit, is that me?" because the words reflect what clients already achieved. 8. Michelle says the current LinkedIn environment feels bad to her because the June algorithm change shifted the platform from reach to relevance and cut her impressions by 30 to 40 percent. 9. She says she took time away from LinkedIn because the drop in performance made her question her business, her content, and even whether she could keep hosting a LinkedIn-focused podcast. 10. Michelle says money gives people choices, and she worries about newer users burning through savings while trying to figure out LinkedIn alone. 11. She says the key question for anyone starting again is what makes them unique or different from everybody else. 12. Michelle says she made a mistake by leaving the beauty industry behind, even though she could have become "Michelle, the LinkedIn trainer for the beauty industry globally." 13. She says company pages became her differentiator because no one else was talking about them and she could own that space. 14. Michelle says being too polished and too professional on LinkedIn can hide what you actually do and kill results. 15. She says the podcast changed when she received a cease and desist letter from LinkedIn in January 2023 and had to change the show name, website, and YouTube branding. 16. Michelle says that crisis made her realize podcast listeners are loyal, intimate, and often become new clients, with seven out of ten new clients now coming from podcast leads. 17. She says she used to rely on guest episodes, but now she has the confidence to speak her own views, call things out, and give both sides of the LinkedIn story. 18. The conversation is direct, self-critical, and personal, with Neil Velio challenging her and Michelle answering with a mix of vulnerability and platform analysis. 19. People who care about LinkedIn strategy, personal branding, and organic podcast growth will get the most from this episode. 20. People looking for generic LinkedIn tips or a polished success story may skip this one.

As heard by us

A candid 200th-episode reflection on LinkedIn, podcasting, and keeping the work human.

Michelle J. Raymond uses her 200th episode to talk plainly about LinkedIn, podcasting, and how the work can wear a person down. She favors consistency and a voice that sounds like her own, not beige advice, and she is equally direct about engagement pods, automation, and…

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Why you'd press play

For when LinkedIn feels soulless and you want the raw 200th-episode version.

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