Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?

·21 min·8 clips

Michelle opens by naming the three-way tension: LinkedIn's algorithm frustrates people, email newsletters are reliable, and Substack is the new kid on the block getting plenty of hype. She asks where listeners should spend their time and attention. She then revisits an earlier episode on content strategy and says that discussion sparked a wave of questions. Her main reminder is that LinkedIn newsletters should still be part of a B2B strategy. She points back to the idea that platform shifts make it worth thinking carefully about where content lives. On LinkedIn itself, she talks about using newsletters instead of always starting from scratch. She also highlights newer features that can make the platform more useful. Those include analytics for personal accounts. They also include the ability to tag people and company pages directly. The point is practical: getting more out of the tools can sharpen a LinkedIn strategy without adding unnecessary friction. She then turns to Substack. She describes how strong the buzz is on LinkedIn, with people constantly announcing that they have started there. She admits she felt the FOMO and went to check it out herself. She registered an account. She notes that signing up is free and that claiming a username early can matter if a name is common. She also sees Substack's appeal in ownership. The draw is a community that sits closer to the creator, without algorithms standing between writer and audience. She notes that the platform can also support paid subscriptions. For her, that is part of why people are so excited about it.

As heard by us

A practical way to weigh LinkedIn newsletters, email, and Substack.

Michelle J. Raymond looks at a familiar B2B marketing tradeoff: LinkedIn can feel frustrating, email newsletters still feel reliable, and Substack is drawing plenty of attention.

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Why you'd press play

You're choosing where to spend your time and attention across LinkedIn, email newsletters, and Substack.

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