Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert

LinkedIn Marketing for Small Businesses: Profile vs. Company Page

·18 min

Host Michelle J. Raymond addresses the common B2B marketing question of whether to prioritize LinkedIn personal profiles or company pages. She reframes the question from either/or to both/and, introducing the 'Power of Two' framework that integrates personal and company brands. Using an analogy from LinkedIn's own B2B Institute, she explains how profiles serve as entry points for discovery while company pages provide deeper legitimacy validation. The episode emphasizes alignment in branding, messaging, and calls-to-action across both channels.

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