Marketing Podcasts

The most useful test for AI episodes is whether they demonstrate a workflow or only forecast a transformation. Marketing Against the Grain, hosted by Kipp Bodnar and Kieran Flanagan, passes that test in Claude Broke. Perplexity Built the App Anyway. The hosts try to build a creator-outreach tool live with no prep, and they leave the stumbles in. Near the end, one admits, "We had 30 minutes of boondoggle problems with Claude and everything else." That candour teaches more than a tidy promised result would. Keep the commercial frame in mind: one episode carries a HubSpot ad and a free-guide offer.

Marketing School, with Neil Patel and Eric Siu, moves faster and judges harder. In Anthropic Just Revealed a New Marketing Channel, the hosts warn against what they call "AI theater": companies using AI on showy projects instead of the dull work that drives return on investment. Something Is Happening To Marketing Teams That's Never Happened Before describes the workplace mood as "drinking this cocktail of excitement and fear at the same time."

The bluntest disagreement appears in two feeds. James Dooley Podcast runs it as AI Will Replace SEOs - James Dooley Disagrees and Rants With Mike Martin, and Fatrank Podcast runs it as Is AI Replacing SEOs James Dooley and Mike Martin Debate It. Mike Martin names three areas he thinks are safe from AI:

Where the AI shows argue about tools, a second group asks how attention becomes revenue. The Business of Content is the most patient of them. In How a yoga teacher turned bedtime stories into a media empire, Catherine Nicolai describes how her Nothing Much Happens podcast found listeners, including a naming mistake any marketer will wince at: "I dumbly didn't put sleep anywhere in the title." The interview then turns to paid subscribers and owning the email list. Owens also mentions listening to an episode where he was seven minutes into a 27 minute podcast before the story began.

The Colin and Samir Show reads platform news from a creator's side. Why Sam Altman Spent $100M on 10,000 Viewers examines the reported OpenAI deal for TBPN, a daily live show the hosts say draws about 7 to 10,000 viewers. Their argument is that a lot of creators build media first and can launch products later. Many AI companies, by contrast, start with a product and then face a "media marketing community building problem." The Business of Email: How Substack Changed Everything lays out Substack's terms plainly: according to the hosts, the platform takes 10% of paid subscription revenue, and the writer keeps 90%.

The Content Strategy Podcast, hosted by Kristina Halvorson, looks inside organisations. Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace is frank about how tiring it is to keep re-selling a discipline to colleagues. For more, see the Content Marketing page, and for platform tactics, the Social Media Marketing page.

B2B shows stand or fall on their questioning, because guests often sell what they describe. The B2B Revenue Executive Experience, hosted by Cory Cotten-Potter, makes that plain in The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified. The guest argues that this marketing role could vanish within two years. Hear that as a forecast from someone with a stake: the guest's company offers an AI agent named Piper "because she generates pipeline."

Back on T-R-A-C-K is sponsored by MKG Marketing, which calls its guest one of its own experts. It is more grounded. In Laura McAliley on GTM Clarity, Founder Messaging, and Early-Stage Growth, the host asks what a founder needs before spending a first thousand dollars on ads. The answer is ideal customer profiles, messaging pillars and some customer data to prove the match. That makes it a good corrective for anyone tempted to buy traffic before knowing who it is for.

The DigitalMarketer Podcast's 2024 episode The Secret to Seamless Marketing and Sales Collaboration frames the hand-off as a relay race in which marketing and sales both hold the baton. The B2B Marketing page and the Sales page go further.

Here the question is whether advice fits your circumstances. Goal Digger Podcast, hosted by Jenna Kutcher, is candid in 910: How to Build Consistent Monthly Income in Your Business (Even If You're Brand New). She says online courses account for over 50% of her business's income. She also recalls offering to go back to $50,000 a year to reclaim her time. The episode discloses that people on the show may have a financial interest in what they mention, which is worth noticing before acting on any recommendation.

Online Marketing Made Easy, which its publisher describes as an archive collection of Amy Porterfield's episodes, is useful from either side of a sale. 8 Ways to Address Money Objections From Your Audience covers refund periods for a first launch, payment plans and having terms reviewed by a lawyer. Sellers get tactics, and buyers learn how a pitch is built.

Simple Pin Podcast: Simple ways to boost your business using Pinterest contrasts quick "$1 tasks" with $10 decisions in Listen Again: Are You Getting Caught In This Trap?. Novel Marketing's Your Friends Lied About Your Book Cover shows the author J.A. Webb split-testing 11 covers with ads instead of polling friends. Continue on the Small Business Marketing page or the Entrepreneurship page.

The last group asks how brands sound, spend and apologise. The PR Breakdown with Molly McPherson reads statements line by line. In Callaway Approved the Good Good Ad. Then It Spoke Like a Bystander., she argues that one sentence changes how the company's first statement should be read: the ad had been approved by Callaway before posting.

Audio Branding, hosted by Jodi Krangle, rewards close listening. In From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1, the guest, whose company SoundOut tests music for brands, cites what he thinks was a 191% uplift from a study. He then concedes that the number alone "means nothing." The Role of Simplicity in Sonic Branding: A Conversation with Connor Moore – Part 2 explains that State Farm's harsh square-wave sound logo clashed with brand attributes like "calming confidence and genuine empathy."

#MediaSnack's MEDIA PALOOZA: The Ultimate Media Pitch Brief warns that some advertisers may find no agencies willing to pitch for their business, then closes by promoting the hosts' consultancy. The CPG Guys' Key Themes at SXSW 2026 with Omnicom's Greg Brown offers a sharp line: "if the AI does not find you, the human never will find you." That episode is an Omnicom conversation on both sides of the microphone.