A practical pivot story about rebuilding after face masks and finding the next product lane.
The episode follows a seller who went from pandemic face masks to women's stockings after that market disappeared, then built a million-dollar brand.

Helium 10
500 episodes listed below
PRESS PLAY
Are you an Amazon FBA, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.
Based on 6 episodes we listened to · September 2026
Bradley Sutton shows how marketplace algorithms, seller tools, and platform changes translate into concrete decisions for online brands.
Bradley Sutton turns changes in online marketplaces into practical questions about how sellers and brands respond. Conversations move from TikTok Shop affiliate commissions and rapid video testing to Amazon listing images, advertising, analytics, and the prospect of shoppers…
Bradley Sutton hears about a 10-million-view TikTok clip, then reminds you most quick videos won't repeat it.
Press play if you want
Short reviews from the PlayNext desk, based on the episodes we processed.
A practical pivot story about rebuilding after face masks and finding the next product lane.
The episode follows a seller who went from pandemic face masks to women's stockings after that market disappeared, then built a million-dollar brand.
A founder story that also makes the case for keyword research and customer insight.
NeuroGum's rise from a college-dorm mix to a nine-figure company gives the episode a clear, practical center. The sharpest stretch is not the brand-name framing around the company, but the founder's account of how Helium 10 surfaced an unexpected keyword cluster and helped the…
A practical guide to getting found when AI does the recommending.
Leo treats AI discovery as a plain visibility problem: if brands want to be surfaced, cited, and recommended by generative tools, they need signals that machines can read. The discussion stays practical.
A reset episode that uses podcast changes to point toward the wider e-commerce shift beyond Amazon.
This episode marks a clear handoff for Serious Sellers and AMPM, with Bradley Sutton joined by Carrie Miller and Shivali Patel for a special simulcast.
A lean, controlled business story that stays practical instead of theatrical.
Bradley Sutton visits Cara at her Surrey home for a straightforward look at a business that has led its niche for over 10 years, reached multiple seven figures, and even turned up in royal hands.
A practical seller story about channel expansion, growth, and the limits of patent protection.
Ksenia's story lands because it stays practical. She learned Amazon selling from the original Project X series, then turned that into almost $2 million in sales in 2025 across several platforms.
A chaotic origin story that stays anchored in practical Amazon launch lessons.
Bradley Sutton's story is part hustle, part hard lesson. It runs from nationally ranked sumo wrestling and Zumba travel to more than 500 Amazon launches, with a ransom demand and a near death account folded in.
A grounded Amazon seller story about search data, conversion, and building revenue with limited time.
Jason's story reads as a practical Amazon seller case study, closer to a working set of decisions than a sales pitch. He describes a million-dollar business with no employees and only five hours a week, and the strongest parts stay focused on what actually changed the account:…

Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.

Abbey Ashley's playbook for turning your job skills into a virtual assistant business.

Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.

Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.

Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.

Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Robert, founder of Cafe coffee appliances, discusses his unconventional path to building an eight-figure brand while working full-time at Microsoft.
Brian, a Pennsylvania-based seller who started with eBay coin lots and paint brushes, says his Amazon business is on track for about $20 million in 2025.
This episode of the Serious Sellers Podcast covers critical Amazon seller updates including a Black Friday deal glitch suppressing promotions without notification, new Image Manager features for copying media sets, Helium 10 keyword tracker upgrades, FBM seller improvements for holiday settings, and the temporary closure of the LIT1 fulfillment center in Arkansas.
Keri Miller and Bradley Sutton cover Amazon Unboxed 2025 announcements, including sponsored product video, Amazon ads agents, unified reporting, and longer data access in the Amazon ads console.
Andrew Bell says AI can turn still product photos into video, but he draws a hard line between that and AI-generated UGC, which he calls uncanny and often harmful to brand trust.
Kent talks through how NeuroGum grew from powders mixed in a college dorm into a nine-figure brand that outsells Five Hour Energy at CVS and sells through Amazon, retail, TikTok, and its own website.
Bradley Sutton talks with Mansoor about new Amazon Ads features, including sponsored product video, Creative Studio, AMC, and search query performance.
Shan Shan describes how she moved from a tech job into Amazon selling during 2020, starting with face masks on Etsy and Amazon when demand was high.
Bradley Sutton flies to Cara's home just outside London in Surrey.
Bradley Sutton kicks off a special simulcast.
Bradley brings together three expert mentors to talk about how a stalled Amazon business can get moving again.
Bradley Sutton brings Kevin King back for a loose, seller first conversation about where growth might come from next.
Bradley Sutton talks with three TikTok Shop experts who have already sold millions on the platform.
Elizabeth says her go-to-market work on Amazon starts with data, not gut feeling, and she describes herself as strong at “storytelling data” for brands and senior leaders.
Johnny Bradley joins Bradley Sutton in London to talk about winding down his Amazon business and starting a new brand from scratch on TikTok Shop.
Helium 10's Shivali Patel and Amazon seller Leo Segovia focus on how AI is changing product research, listing creation, and ad management for Amazon sellers.
Ksenia, e-commerce entrepreneur who scaled from zero to $1.7M in annual revenue, shares her journey from Russian immigrant working in hospitality to successful multi-platform seller.
Bradley Sutton sits down with Leo to talk about selling at scale, losses, and the new fight for AI visibility.
Bradley Sutton opens Serious Sellers Podcast Weekly Buzz with Amazon’s Q3 report, citing $180 billion in sales, a 13% increase from Q3 2024, and a claim that Rufus has 250 million customers.
Abdel Hashem says he lost about $15,000 on one Amazon product and another $3,000 on a second attempt before finding a winning path through Project X.
Andrew, an Iowa-based seller in Des Moines, says he and his wife have scaled their Amazon-led business to about $3.2 million in 2025, with roughly 15% net profit.
Bradley Sutton interviews Gracie, a top e-commerce influencer now launching her own TikTok Shop business.
This episode of the Serious Sellers Podcast analyzes 2025 Black Friday and Cyber Monday results across Amazon, Walmart, and TikTok Shop, revealing key advertising trends, marketplace performance data, and a major announcement of Amazon cutting seller fees in Europe.
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart follows David, a former Southern California Edison employee with 43 to 44 years in the utility business, as he explains how he entered e-commerce after retirement in 2016.
Isa, a textile manufacturer and PhD in textile and fashion design, says he built an Amazon business that reached about $1.5 million in gross sales across Europe and the U.S.
Bradley Sutton interviews Jenny, a product manager on Amazon Ads’ creative experiences team, at Amazon Unboxed about new AI tools for ad creation.
Jason built Puproar into a seven-figure Amazon brand while keeping a full-time business-analyst job and spending about five hours a week on the company.
An extraordinary interview with an Amazon FBA seller who escaped criminal networks to build a legitimate e-commerce empire of 500+ products.
Al-Nasma Chocolates marketplace manager Randy Rabia shares how a 18-year-old luxury camel milk chocolate brand from Dubai leveraged duty-free distribution dominance before pivoting to Amazon during COVID.
Host Bradley Sutton interviews the co-founders of Naoki Matcha about building an eight-figure matcha brand through e-commerce.
Host Bradley Sutton introduces a workshop and live case study called Scale Stories, where expert mentors help a brand double its sales, sharing actionable steps for ecommerce sellers.
Host Bradley Sutton presents 10 unique Helium 10 features to help e-commerce sellers level up their Amazon, Walmart, and TikTok shop businesses.
This episode covers Black Friday 2025 dates, new Q4 features, and e-commerce news for Amazon sellers.
Host Bradley Sutton interviews sellers Dean and Tracy about their live case study on doubling Amazon sales and generating off-Amazon revenue.
Host Bradley Sutton interviews returning guest Janelle about her e-commerce launches, brand strategy, and diverse income streams including real estate and oil wells.
This episode covers recent Amazon policy changes, including a simplified seller feedback system, and other e-commerce news.
An interview with Amazon ads expert Destiny Wishon about using Amazon Marketing Cloud (AMC) for advertising.
A weekly news roundup covering e-commerce developments including competing sales events from Walmart and Target against Amazon Prime Day.
This episode covers TikTok Shop advertising, affiliate commissions, and linking Amazon products to TikTok for fulfillment.