Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#728 - Scaling to 9 Figures on Amazon

·33 min·2 clips

B2B now represents roughly 30% of Brian's U.S. Amazon sales.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart focuses on Brian's path from an eight-figure Amazon business toward nine figures. 2. Bradley Sutton hosts Brian, a Pennsylvania-based seller and former Navy member, and Brian matters because he scaled from eBay paint brushes into a multi-channel brand. 3. The episode asks how Brian uses Amazon, Amazon Business, NARF, AWD, Walmart, and wholesale to keep growing. 4. Brian says he first sold on eBay by mailing checks to sellers and later resourced paint brushes for a construction company. 5. He describes buying 99-cent auction lots of three-pack brush sets from a China-based seller in California and ending up with 3,000 to 4,000 sets in a basement. 6. Brian says his first import order was about $3,800 and that he originally treated the business as a side hustle. 7. He recalls starting on Amazon around 2018 after a comic-book-shop friend listed his products on an Amazon account and they began selling. 8. Brian says seller-fulfilled listings gave way to FBA after he read that FBA could bring 60% more traction. 9. He gives the example of two paint-brush child listings that stayed hidden until he split the parent-child structure and saw them rank one and two within five minutes. 10. Brian says Amazon is still his biggest gross channel, but he also sells on Walmart, eBay, TikTok Shop, and wholesale. 11. He says 2025 gross sales are likely to be close to $20 million across platforms. 12. Brian says his website average order value is between $125 and $200 because of business buyers, while Amazon averages about $12 to $15. 13. He says Amazon Business is not only for large corporations, since even small businesses and one- or two-person operations can use it. 14. Brian says business buyers may return less often than regular shoppers, which helps the margin math on B2B pricing. 15. He says his team uses PPC modifiers to increase B2B traffic after Amazon changed the rules. 16. Brian says roughly 30% of his U.S. Amazon sales are B2B and that B2B sales have grown 20% to 30% per year over the last three or four years. 17. Brian describes the tone as practical and numbers-heavy, with Bradley asking direct operational questions and Brian answering with examples from his own accounts. 18. The format stays conversational and experience-based, with repeated references to his warehouse, his wife, and the hybrid logistics model he uses. 19. Sellers focused on Amazon Business, AWD, and cross-border logistics will get the most value. 20. Sellers looking for motivation quotes without operational detail will probably skip it.

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