Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#724 - New Creative AI Tools For Amazon PPC

·29 min·1 clip

Creative Agent combines image generation, video generation, editing, and animation into one conversational workflow.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart focuses on Amazon Unboxed 2024 creative AI tools for Amazon PPC. 2. Bradley Sutton interviews Jenny, a product manager with Amazon Ads, and her role on the creative experiences team matters because she builds AI ad-creation tools. 3. The episode asks how Amazon sellers can use new AI features to create video and image ads without professional design help. 4. Jenny says Amazon advertising now includes placements on Amazon.com and off-Amazon properties like Netflix, ESPN, Spotify, and Twitch. 5. She explains that Amazon’s ad ecosystem has expanded enough to make storytelling in premium placements a bigger part of brand communication. 6. Bradley notes that even sponsored ads can use image-based, video-based, and audio-based creative instead of only listing images. 7. Jenny says creative improves stop-scroll behavior and helps customers trust a brand and understand why they should care. 8. She describes a new agentic AI creative partner announced at Unboxed that can help users produce videos and lifestyle imagery. 9. She says beta users included both people without creative skills and creative experts, and both groups found useful workflows. 10. Jenny explains that creative experts used the agent to scale, test more variations, and iterate faster on ad concepts. 11. She says the system can use an ASIN, product, or brand as input and does not require technical prompting expertise. 12. Jenny gives the progression from image generator to video generator to creative studio to Creative Agent. 13. She says image generator created product-in-context shots with a one-click ASIN flow, while video generator made simpler product videos. 14. Jenny says Creative Studio brought those tools together with image editing and simple animations in a creative hub. 15. She says Creative Agent adds conversational natural language and more user control for midsize and large brands with specific requirements. 16. Jenny advises advertisers to start simple, use one task at a time, and let the agent ask follow-up questions when the request is unclear. 17. The interview is casual and practical, with Bradley using examples like a spooky home-decor brand and asking where he should begin. 18. The tone stays conversational and instructional, with Jenny answering technical questions in plain language and Bradley translating them into seller use cases. 19. Sellers who want faster ad creative for Amazon PPC will get the most value. 20. Listeners who only want broad Amazon news without ad workflow details may skip it.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart