Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#734 - 7-Figure Amazon Seller With a Full-Time Job

·39 min·2 clips

Jason says his seven-figure brand runs with no employees and about five hours a week.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart follows Jason’s seven-figure Amazon side business, Puproar, built around pet products. 2. Jason is a business analyst for a national ministry, and Bradley Sutton is the Helium 10 host guiding the seller-story interview. 3. The episode asks how a full-time employee can run a seven-figure Amazon brand with about five hours a week. 4. Jason says a coworker in manufacturing pushed him toward Amazon for years before he launched in 2023. 5. He used paternity leave for his second child to learn Amazon, then launched a first product that did not last two months. 6. After that, he tried pickleball paddles, found the category saturated, and pivoted into a dog and pet toy brand. 7. Jason says the brand’s philosophy is to take trends from the human world and design them for pets. 8. He points to TikTok as a major early driver, including viral videos that reached millions of views. 9. His hero product was a tumbler, and he says that product helped establish the brand. 10. He also says some catalog items, including a golf bag and guitar-style product, sold in the thousands. 11. Jason says over 40% of revenue comes in December, with one month reaching a little more than $300,000. 12. He says the business finished 2025 in the seven figures, with more than 90% of revenue still from Amazon. 13. Jason says he has no staff, uses an ads agency, and handles some wholesale packing with his wife. 14. He says his favorite Helium 10 tool is Profits because he checks contribution margin and daily profitability. 15. He says Search Query Analyzer and Helium 10 Ads helped him turn Amazon search data into campaigns and listings changes. 16. Jason estimates that using search query performance data added at least 10% of December revenue, or six figures across the year. 17. He describes TikTok Shop as usually more profitable than Amazon on fee structure alone, while also sending halo traffic to Amazon. 18. Jason also discusses Amazon Transparency, which cost 5 cents per unit and helped stop counterfeit sellers from hijacking the listing. 19. The conversation is practical and operator-focused, with Bradley pressing on margins, inventory, capacity limits, and tooling. 20. Sellers who want lean Amazon systems and TikTok cross-channel tactics will get the most from it, while pure theory shoppers may skip it.

As heard by us

A grounded Amazon seller story about search data, conversion, and building revenue with limited time.

Jason's story reads as a practical Amazon seller case study, closer to a working set of decisions than a sales pitch. He describes a million-dollar business with no employees and only five hours a week, and the strongest parts stay focused on what actually changed the account:…

Read the full review in PlayNext →

Why you'd press play

You want a million-dollar Amazon side hustle that still fits around a full-time job.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart