Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#721 - How to 3X an Amazon Hemp Brand!

·39 min·2 clips

A 12% click-through rate moved to 16% to 17% after a new photo shoot.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart focuses on In Motion Products, a hemp seed oil brand that David is trying to grow on Amazon. 2. Bradley Sutton hosts the episode, and David is the first-time guest because he owns and manages the brand. 3. The episode asks how a six-figure Amazon seller can move from steady sales to 2X or 3X growth through listing changes, new products, and new channels. 4. David says he was born in Battle Creek, Michigan, studied business at Cal State Long Beach, and later earned an MBA from USC. 5. He spent about 43 or 44 years in the electric utility business, including work in Brazil at São Luís do Maranhão and later at Southern California Edison. 6. He says he got involved with the hemp brand in 2016 after trying a pain-relief product while helping with a bathroom remodel in Washington. 7. David explains that Dr. Randy Nordike started the company, that there were about 20 investors, and that the business operated as an LLC. 8. He says the company’s base product is hemp seed oil, not THC, and that CBD is treated differently because Amazon does not allow CBD sales on its site. 9. He also says Facebook, Google, and banking created extra friction because the product category needed careful monitoring and advertising language. 10. Bradley says the brand had been greater than 95% Amazon since the beginning, with a smaller website, some eBay sales, and an early retail attempt that did not work as well. 11. David describes buying out investors at reduced amounts so he could remove debt and make the company more viable. 12. He says that after the buyout, Randy stayed involved as a key partner because he knows the products and likes building them. 13. Bradley says the roll-on product, which came after the original cream and squeeze tube, now represents about 90% of sales. 14. He also says the business had been around $130,000 to $140,000 a year before the recent optimization work. 15. Bradley says new main images and updated A+ content moved the click-through rate from 12% to 16% or 17%. 16. He says that change alone represented about a $20,000 annual sales increase, even before the year ended. 17. David says he did not know what a brand story was before the episode, and he was learning Amazon terminology as he went. 18. He describes the show as detailed and full of acronyms, while also saying he felt like he gained four or five extra people helping him after the session. 19. People selling on Amazon with an older brand, limited SKU count, or stagnant sales would likely benefit from this episode. 20. Listeners looking for a true-crime format, heavy theory, or entertainment-first content may skip it.

As heard by us

A practical reset for sellers whose Amazon brand still has room to grow.

This episode follows an older brand owner whose Amazon business had settled into a steady six figures, then asks the practical question of what might lift annual sales to 2x or even 3x.

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Why you'd press play

Your Amazon brand is flat, and this one shows what growth can look like when you find the right product and ad levers.

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