Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#720 - Kevin King's Latest AI & Email Marketing Strategies

·40 min·3 clips

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Bradley Sutton opens by welcoming Kevin King back and setting up a wide seller conversation. He frames it around a seller tripling sales and a method that has already made Kevin $700,000 this year. The tone stays loose and unscripted. Bradley uses a symbolic outfit and a throwback baseball reference to signal a turning point, then moves into the real topic: how past wins can turn into something new. Kevin says the current AI opportunity feels like Amazon in 2013 and 2014. Early Amazon sellers could source from Alibaba, slap on a label, skip PPC, and collect sales while building moats. The point is plain. If sellers move early on AI search and discovery, they may be able to set position before the market fully trusts those engines. Kevin says even a small number of clicks from ChatGPT or similar tools matters. The value is not the volume today but the proof and momentum those clicks build over time. He compares that to Amazon search growing from a side channel into a trusted buying behavior. Sellers who wait, he warns, may miss the window where attention is cheap and competition is still light. Bradley presses on the practical side. Kevin says many sophisticated sellers are still behind, either because they do not have the long term vision, do not want to invest, or simply do not understand the shift. He also notes that people are still cautious about using AI engines for shopping, and that hesitation is part of why the opening exists. The conversation then turns to email marketing. Kevin draws a line between a real newsletter and a lighter touch sequence, and he says the lighter version can still do real work. He recommends a simple five part email flow that sells the brand, sells the product, and educates the customer without requiring a huge editorial commitment. Bradley treats that as a practical takeaway rather than a theory exercise. The episode closes with the same working seller energy it starts with: test early, keep the tools simple, and look for the next channel before everyone else names it.

As heard by us

A seller's case for treating AI discovery like an early moat, with email follow-up still doing real work.

Kevin King makes a seller-side case for where the next moat may come from: AI discovery now, with email follow-up still handling the unglamorous work of selling.

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Listen if you want an early AI-wave case and a simpler email sequence play.

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