Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#736 - He Built An 8-Figure Brand While Working A 9-5

·30 min·2 clips

He built an eight-figure business on Amazon while working full-time at Microsoft.

Robert, founder of Cafe coffee appliances, discusses his unconventional path to building an eight-figure brand while working full-time at Microsoft. He starts with an Amazon failure in 2012 (OtterBox ban), recovers by getting an MBA and building a successful stationery brand, then launches Cafe in mid-2019. By early 2023, with 15 employees and multiple revenue channels, he left Microsoft. The episode covers keyword research insights (discovering Spanish search terms for coffee grinders), product catalog expansion strategy, omnichannel retail penetration (Target, Macy's, Walmart, TikTok Shop), and the role of tools like Helium 10. Revenue peaked in 2024 at eight figures, with Amazon representing 35-40% of sales. Core thesis: modern e-commerce success requires multi-channel presence and early retail connections.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart