Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#739 - Two Dubai Ecommerce Seller Success Stories

·30 min·1 clip

Tim Jordan called Abdel’s product 'the best product he has ever seen.'

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart episode #739 centers on two Dubai ecommerce seller success stories. 2. Bradley Sutton hosts Abdel Hashem, a seven-figure Amazon seller and MENA content creator, and Rashi, founder of Nothing Silly in Dubai, because both built products from hands-on research. 3. The episode asks how Project X methods, Amazon tools, and product testing can turn failures into brands. 4. Abdel says he started learning Amazon in 2020, watched Project X in 2021, and used the same research method to find a product in 2021. 5. He says his first two launches failed after he used number filters in Helium 10 Black Box and lost about $15,000 on one product and $3,000 on another. 6. Abdel says Project X showed him Tim Jordan doing product research on Pinterest instead of only relying on software filters. 7. He describes a validation call with Tim Jordan through Centurion League, where Tim said the product was the best he had ever seen. 8. Abdel says the product’s first launch struggled because low-quality images hurt conversion, even though traffic was coming in. 9. He says he and two Egyptian partners in China bought 500 units, liquidated 300 units after weak sales, and then rebuilt the listing with better images. 10. Abdel says that second launch in 2021 produced his first six figures, but the business also hit out-of-stock problems during Q4 demand. 11. He says he now runs two brands, about eight SKUs total, and plans a new brand to pursue an exit in the next two or three years. 12. Abdel recommends chasing winning categories, not just winning products, and he gives a shower-related baby shower decoration example with 9,000 search volume and about seven sellers. 13. He says the product is harder to copy because it combines six different items in one set from multiple factories. 14. Abdel also shares a PPC relaunch tactic after going out of stock, using a lower sale price, a coupon, historical trend data, and a lightning deal. 15. He says his organic rank moved from about 2,000 keywords to about 500 after the price change and campaign rebuild. 16. Rashi says Nothing Silly makes 100% clean snack bars with no preservatives, no palm oil, no refined sugar, and no fake sugar. 17. She says she did more than 80 tests over five or six months, started with a Shopify site and Meta ads, and got only 8 first-month orders from friends and family. 18. Rashi says Amazon UAE helped the brand grow more than 50% every month, and the keyword “dark chocolate” converted better than she expected. 19. The tone is practical and conversational, with Bradley pressing for numbers, tactics, and specific examples from Dubai and Egypt. 20. Listeners who sell on Amazon or build consumer brands will get the most value, while people looking for entertainment-only content may skip it.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart