Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#718 - The AI Playbook for Amazon Sellers

·28 min·1 clip

Leo says he used Cerebro, ChatGPT, and a brand story to build a listing around a tuning fork product.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart focuses on AI for Amazon sellers and Helium 10 tools. 2. Shivali Patel, a senior brand evangelist at Helium 10, hosts Leo Segovia, an Amazon seller and founder of Spliced. 3. The episode asks how sellers can use AI to create listings, research products, and scale without replacing human judgment. 4. Leo says Amazon selling used to require manual work, a larger team, and separate budgets for images, listings, and sourcing. 5. He says AI now lets sellers outsource much of that work for a few hundred dollars and run brands with two or three people. 6. Shivali and Leo discuss product research, SEO, keyword research, and ad creation as separate places where AI can help. 7. Leo says graphic work has shifted from human-made assets toward AI-generated videos, content, and UGC-style creative. 8. He points to Helium 10's AI listing builder as an example of generating a listing from keywords or an image input. 9. Leo says a recent Scale Stories project used AI to find a product from scratch and build a go-to-market plan in one day. 10. He says that same workflow used $5,000 as a launch budget target and still reflected a relatively small investment for an Amazon business. 11. Leo emphasizes that AI prompts need context, brand story, and clear instructions to avoid generic output. 12. He says the team told ChatGPT about a charity donation angle so the listing would carry the brand's unique value proposition. 13. Leo uses a tuning fork product to show that some niches need space knowledge, not just keyword research. 14. He says Rufus changes Amazon search behavior because shoppers now ask questions like 'what's the best winter coat for New York?'. 15. Leo argues that traditional search still drives 80-90% of Amazon conversions, so sellers should not abandon keyword strategy. 16. He recommends rewriting titles and bullets semantically so they still index keywords while answering shopper intent. 17. The tone is practical and tool-focused, with Shivali asking for implementation steps and Leo giving direct examples. 18. The format is an interview with back-and-forth clarification, including a short demo-style transition into TikTok Shop and MCF topics. 19. Amazon sellers who want AI workflows, listing optimization, and marketplace expansion will get the most from this episode. 20. Sellers looking for abstract AI theory without Amazon-specific tactics may skip it.

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