Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#729 - The $3M Amazon Seller Who Still Sells His First Product

·32 min·1 clip

Amazon fixed his 10,000-review parent listing and subscribe-and-save eligibility in about a week.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart follows Andrew, an Iowa seller discussing a business that reached about $3.2 million in annual gross sales. 2. Bradley Sutton hosts Andrew, who says he was born in Des Moines, raised in Sioux City, studied mechanical engineering at Iowa State, and worked in engineering for about 10 years. 3. The episode asks how a seller who started in 2019 with Helium 10 built a business that still sells its first product and keeps growing. 4. Andrew says he found the first product with Helium 10 Black Box after using Freedom Ticket 2.0 and launching while still working full-time. 5. He says that first product took off quickly enough that, within about two years, it made more money than his other side hustles. 6. Andrew says the business now does about 90% of sales on Amazon North America, with about 5% in Canada through remote fulfillment. 7. He says Shopify contributes about 8% of sales, while eBay and Walmart account for the remaining 2%. 8. Andrew says Amazon Business started as 10–15% of sales even when he was not actively targeting it. 9. He says the team began using business-specific pricing rules, including a 2% discount for the badge and a 3% discount for additional business pricing. 10. He says those settings now apply automatically to new products and are easier than manually changing each listing. 11. Andrew says business-specific ad campaigns now perform well because businesses buy in larger quantities and have better ROAS. 12. He says sponsored brand ads needed separate business campaigns because the regular campaigns mixed consumer and business traffic. 13. He says Amazon Marketing Cloud helped him build custom audiences and lookalikes without needing SQL knowledge. 14. He describes using audience filters that exclude people who already viewed detail pages, bought products, or clicked ads in the last 365 days. 15. Andrew says those audiences help sponsored display reach campaigns act like pure top-of-funnel ads with daily updates. 16. He says his biggest recent win came at Amazon Accelerate, where Amazon fixed a review-linking problem he had tried to solve for years. 17. He says Amazon also lowered some referral fees from 15% to 12% in the business and industrial category. 18. Andrew says the episode stays practical and tactical, with Bradley Sutton pressing for numbers, ad setup details, and operational examples. 19. Sellers working on Amazon Business, PPC structure, and Helium 10 workflows would get the most from this episode. 20. Sellers looking for motivational founder stories without ad operations detail may skip it.

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