Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#722 - New Amazon Ads Features & Launch Tactics

·35 min·2 clips

Amazon now lets sellers add up to five videos inside existing sponsored product campaigns.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart centers on Amazon Ads features, launch tactics, and seller profitability. 2. Bradley Sutton hosts Mansoor, a Canada-based supplement seller and service-side expert, because Mansoor combines marketplace operations with hands-on brand ownership. 3. The episode asks how sellers can use Amazon's newer tools, including sponsored product video, Creative Studio, AMC, and search query performance, to improve ranking and margin. 4. Mansoor says his supplement brand has six products, 12 SKUs, and more than 1 million in trailing-12-month revenue in Canada. 5. He says two products drive about 80% of his revenue, which makes the business highly dependent on a small catalog. 6. He says he entered supplements in late January 2024 and found that Amazon customers are open to trying new brands. 7. His launch approach starts with lower-than-market pricing and Vine, which he says produced mostly four- and five-star reviews. 8. He says ranking comes from advertising only, not giveaways or other tactics, and he is willing to spend heavily when conversion data looks strong. 9. On one new product, he says daily ad spend reached $2,000 during launch because the category had strong demand. 10. He says his current launches are funded by profits from existing products, which lets him avoid outside investors. 11. He singles out sponsored product video as the most important announcement from Amazon Unboxed. 12. He explains that sellers can add up to five videos inside existing sponsored product campaigns without creating a new campaign type. 13. He says Amazon wants those videos to show product features, and he used that logic for an ankle brace client. 14. He says Amazon Creative Studio has improved enough to generate lifestyle-style product videos from an ASIN. 15. He also describes testing a massage gun video by supplying a first shot and last shot to an AI workflow. 16. He says Amazon's new reports dashboard can go back 15 months and show daily data across seller metrics and collections of products. 17. He says custom analytics is underused because it can be built by drag-and-drop with up to 100 metrics. 18. He says AMC only contains data about a seller's own brand and category interactions, not competitor purchase data. 19. The episode stays practical and technical, with Bradley asking direct operator questions and Mansoor answering in a concise, example-driven style. 20. Sellers focused on Amazon ads, launch pricing, and margin pressure will get the most value, while casual listeners looking for broad e-commerce theory may skip it.

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