Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#740 - From Face Masks To 7-Figure Fashion Brand Success

·35 min·2 clips

Shan Shan says face masks were temporary, so she launched women's clothing and scaled with 30 products at once.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart follows Shan Shan’s move from pandemic face masks to a seven-figure fashion brand. 2. Bradley Sutton hosts the episode, and Shan Shan appears as an Amazon and Walmart seller behind Millennials in Motion. 3. The episode asks how a tech worker turned a temporary mask business into a clothing company with recurring product launches. 4. Shan Shan says she was born in China, raised through Albuquerque, Queens, and Canada, and studied business at Simon Fraser University in Vancouver. 5. She says she had a great job in tech, but the urge to become an entrepreneur and work in e-commerce kept building. 6. She ties the start of her seller journey to 2020, when the pandemic and YouTube videos about passive income pushed her into Amazon. 7. Her first product was face masks, which she also sold on Etsy because Amazon initially restricted the category. 8. She says the masks were presented as fashion items rather than medical products, which avoided compliance issues for her launch. 9. At the peak of that demand, she says she was doing about $20,000 a month in sales and seeing 50% to 60% profit. 10. She moved into women’s clothing near the end of 2020 because she knew masks would not last forever and wanted a more sustainable category. 11. She says she launched about 30 products at once and used the 80/20 rule to find winners quickly. 12. She explains that her current catalog has about 100 clothing and accessory products, with tights becoming one of her core lines. 13. She says her best-selling tights include pattern styles and heart tights that perform strongly around Valentine’s Day. 14. She also describes seasonal swings in October for Halloween and says some styles fade over time, including tights that resemble thigh-high socks. 15. She says Helium 10 helped her find new products, track keywords, and understand demand, supply, and competitor keyword coverage. 16. She says Search Query Analyzer and the crawl extension let her compare conversion, identify child ASIN winners, and avoid ordering the wrong sizes, colors, or designs. 17. The tone is practical and conversational, with Bradley pressing on margins, inventory, rankings, and tools while Shan Shan answers with concrete examples. 18. The format stays interview-based and detail-heavy, with frequent references to Amazon, Etsy, Walmart, PickFu, ChatGPT, and Nano Banana. 19. Sellers building seasonal fashion brands, especially Amazon sellers using Helium 10, would get the most value here. 20. Listeners looking for abstract startup theory or non-ecommerce topics can skip it.

As heard by us

A practical pivot story about rebuilding after face masks and finding the next product lane.

The episode follows a seller who went from pandemic face masks to women's stockings after that market disappeared, then built a million-dollar brand.

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A pandemic-era product pivot turns into a practical playbook for finding the next product.

Read the full recommendation in PlayNext →

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