Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart · Helium 10

#735 - The 9 Figure NeuroGum Story

·36 min·2 clips

A snowboarding accident left his co-founder paralyzed from the waist down, and NeuroGum helped him get back into school.

1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart centers on NeuroGum, the brand Kent built from a college project into a nine-figure company. 2. Bradley Sutton hosts Kent, the founder of NeuroGum, and frames him as a long-time Helium 10 user and brand operator. 3. The episode asks how NeuroGum moved from a dorm-room experiment to a national brand with retail and online scale. 4. Kent says he was born in Nagoya, Japan, raised in Los Angeles, and moved to California at three months old. 5. He explains that he wanted to be an artist, then trained in martial arts and imagined a professional fighting career. 6. At UC San Diego, he studied cognitive science with a neuroscience emphasis and became interested in abnormal psychology and neural networks. 7. Kent says the early neuroscience classes led him to think about how the brain drives decisions and how systems shape behavior. 8. He describes becoming an early adopter of biohacking and nootropics about 15 years ago, when supplementation for cognitive benefits mostly meant caffeine and workout products. 9. The first product concept came from wanting a more convenient supplement stack for training, school, and mental performance. 10. He says his co-founder’s snowboarding accident and paralysis from the waist down showed him the supplements could help beyond his own use. 11. Kent says that moment made him realize the product could matter to people outside his immediate circle. 12. He explains that the first business experiments included HTML, CSS, Wix.com, WordPress, and then Shopify. 13. NeuroGum launched on Indiegogo in 2015 after he posted in r/nootropics, and the campaign doubled its goal in three days. 14. He says Time magazine wrote about the brand and Dr. Oz’s producer called after the crowdfunding response. 15. Kent describes the first years of the company as bootstrapped, with the first pallets of gum in his living room and his roommate acting as the first employee. 16. He says Amazon became the next major channel because it gave access to a bigger audience, and Shark Tank in 2020 helped educate consumers about a new category. 17. Kent says Helium 10 was crucial because Amazon and other platforms were not sharing much data, and he has been a diamond customer for about eight years. 18. He says Helium 10 surfaced the keyword 'sexual enhancement,' which helped him understand a new customer use case and sharpen targeting. 19. The interview feels practical and founder-driven, with Bradley asking for concrete numbers, platform mix, and brand decisions. 20. People selling on Amazon, Shopify, or TikTok who want brand-building tactics will get the most value, while listeners looking for a purely consumer product story may skip it.

As heard by us

A founder story that also makes the case for keyword research and customer insight.

NeuroGum's rise from a college-dorm mix to a nine-figure company gives the episode a clear, practical center. The sharpest stretch is not the brand-name framing around the company, but the founder's account of how Helium 10 surfaced an unexpected keyword cluster and helped the…

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Learn how a dorm-room brand grew into a nine-figure company by tracking search data and customer clues.

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