Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast

Jeremiah Owyang says Silicon Valley now has about 200 in-person AI events per month, around eight hackathons, and roughly 40,000 AI projects listed in directories like AIforThat.com.

Trung Phan comes back for a second conversation with Adam on Madvertising.

Brittany Muller says marketers are already using AI well when they automate reporting and summarization, but she argues the biggest mistakes come from treating AI as a buzzword or a research engine.

Madvertising by AdQuick’s E62 with Sherveen Mashayekhi centers on how tech, politics, and recruiting have become intertwined after COVID and into the 2024–2025 climate.

Andrew Clark, SEO and content strategist at Call Tracking Metrics, explains how the company tracks phone calls, offline actions, and marketing attribution from channels like Google Ads, out-of-home ads, direct mail, and organic search.

Andrew Covato, founder and managing director of Growth by Science, argues that marketers should measure incrementality with experiments, not rely on last-click attribution or path-based dashboards.

John Gargiulo traces his path from Bluestacks and Airbnb to ReadySet and Airpost, where he says the company has built the world's largest vertical video UGC library at almost half a million clips.

Jack Raines says his Young Money blog grew by pairing Twitter distribution with lo-fi cartoons made in Fire Alpaca, and he credits Tim Urban, Morgan Housel, and his Liquidity newsletter job for shaping that approach.

Mo Moubayed, co-founder and CEO of Veridu, explains why out-of-home advertising still leaves brands asking, “how do I know if my ad played?” He traces Veridu back to a failed taxi-top launch in Australia, where repeated agency questions led to a proof-of-concept and, five years later, a “market leader independent verification company.” The episode also covers how Veridu’s “smart creative” works, why Mo says the company is “100% independent,” and why that matters for agencies, brands, and media owners.

Adam Miller describes building a new marketplace in Pittsburgh after conceiving it three or four months ago and standing up the first version at the end of 2024.

Saif Sherif, president and COO at Three Bears Data, traces the Google Analytics partner era from the inside and explains why the community felt unusually close.

Adam opens with Mitch Joel, one of the OG bloggers and marketers in the ad space.

Marissa treats B2B brand like a people problem, not a polish pass.

John Long, SVP and Executive Creative Director at Digitas, returns to Madvertising by AdQuick to discuss his book "Zombie Brands," which comes out February 11.

Companies are looking at junior talent and they're like, why wouldn't I use AI for this?

Kyle Lacy, CMO at Docebo, discusses the state of marketing leadership, covering topics like balancing creativity with ROI, retaining talent, vetting companies, and career development.

Andrew Roth, founder of DCDX and Offline, discusses how brands can authentically engage Gen Z through peer-driven research and in-person community partnerships.

Rand Fishkin discusses modern marketing strategies, including the influence of thought leaders, the value of unmeasurable brand investments, and hiring for cultural fit.

Ted Harrison, founder of NewMotion, discusses neuroscience-driven marketing, explaining how brains process attention through context and location.

Adam Singer interviews Eric Friedman about his journey from VC to founding Graph Advisors, discussing topics like hiring based on online presence, marketing risk-taking, corporate politics, and the impact of AI on jobs.

Jason Keath, co-founder of Social Fresh and author of 'The Case for More Bad Ideas,' discusses the importance of creativity in marketing, drawing from his art background.

Build owned channels not rented platforms.

Danny Weisman, co-founder of Obsessed Media, shares his journey from big agency roles to starting his own media agency, discussing lessons on client relationships, agency pitfalls, and the importance of brand marketing.

Tom Shea joins Madvertising to talk through Agile Media Group's truck advertising business.

Olivia Kory, Head of Strategy at House, discusses incrementality testing, the flaws in marketing attribution models, and the balance between brand and performance marketing.

John Long, SVP and Executive Creative Director at Digitas, talks with Madvertising by AdQuick about agency life, in-house teams, brand building, and generative AI.

Jason Myers, Chief Revenue Officer at Austin Lawrence Group and host of SaaS Backwards, argues that B2B SaaS marketing works when it names the buyer's problem before it talks about product features.

Ian Dallimore, VP at Lamar Advertising, discusses the evolution of out-of-home advertising, including programmatic buying, creative campaigns, and industry growth.

Alex Greifeld discusses debunking marketing best practices, including the dangers of last-click ROAS and the limitations of retention marketing.

Host Adam Singer interviews Paul Miller about alternative career paths and promoting his book on advertising and marketing.

The host and guest discuss the decline of trust in traditional media and its implications for advertisers.

The hosts interview the team behind Beehive about email marketing and audience building strategies.

Hosts interview Alexa Kilroy about brand marketing and attribution in the D2C channel.

The hosts introduce the podcast and interview the CEO about his journey founding an out-of-home advertising platform.