Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · AdQuick

Rand Fishkin - The state of modern marketing | E70

July 29, 2025·46 min·4 clips
Rand Fishkin explains how just 20 thought leaders can make or break a marketing strategy.
Rand Fishkin discusses modern marketing strategies, including the influence of thought leaders, the value of unmeasurable brand investments, and hiring for cultural fit. He also shares insights on product-driven growth and niche specialization for career success.

As heard by us

Brand, product, and hard-to-measure channels make the strongest case here.

Rand Fishkin makes a familiar but useful point: marketing gets stronger when it stops pretending every result can be tied cleanly to a click. The discussion stays close to persuasion, brand, product, and the limits of attribution, which keeps it grounded instead of drifting off…

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Why you'd press play

If you need a sharper case for brand spending, this one cuts through the attribution fog.

Read the full recommendation in PlayNext →
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