Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · AdQuick

Tom Shea: truck advertising, startup life, Adgile and more | E60

March 13, 2025·41 min·1 clip

96.3% of people who see a branded truck believe that truck is delivering product for that brand, whether it's true or not.

Tom Shea joins the hosts to talk about Agile Media Group and the logic behind truck advertising. They start with the company's origin story and how the business changed over time. Shea explains that the company now focuses on consumer brands, even though that was not the original plan. The shift comes across as a useful clue about where the market is headed. From there, the episode moves into mobile billboards and the work of turning dense urban areas into moving media inventory. Shea treats the format as a way to win attention in the real world. Measurement comes up again and again. The hosts want to know how advertisers tell whether the spend is doing anything useful. Shea says analytics and accountability matter because they let brands learn and improve over time. That ties into the broader buying behavior discussion. Scale is the thing serious operators care about most, and the episode keeps coming back to that. Another recurring point is that a brand cannot manage what it does not measure. The conversation also touches the tension between digital advertising and media that meets people in physical space. Shea and the hosts treat that as a real strategic issue rather than a nostalgia pitch. They point out that there is still room for companies doing something tangible. Truck graphics come up as a creative medium, not just a wrapper on a vehicle. The episode suggests that people respond to those panels differently than they do to a screen, which gives the conversation a more tactile feel. By the end, Shea has steered the discussion back to learning, trust, and practical reach, and the hosts point listeners toward Agile and Shea's LinkedIn. It is a straightforward marketing conversation about a business that lives in the street, not just on a dashboard.

As heard by us

Truck ads, real-world scale, and a practical case for measurable brand media.

Tom Shea makes truck advertising feel like a real media business rather than a one-off stunt, with motion, measurement, and brand reach carrying the argument.

Read the full review in PlayNext →

Why you'd press play

You want the business case for truck ads, not just the gimmick.

Read the full recommendation in PlayNext →

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