Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · AdQuick

Alex Greifeld - media strategy, consumer ads and more | E52

December 17, 2024·38 min·3 clips

Alex Greifeld explains why last-click ROAS marketing leads brands to only acquire customers on sale.

Alex Greifeld discusses debunking marketing best practices, including the dangers of last-click ROAS and the limitations of retention marketing. She shares insights on celebrity endorsements, hiring marketers, and offers career advice for young professionals.

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