Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · AdQuick

Ted Harrison - Neuroscience-driven marketing | E69

July 17, 2025·38 min·3 clips
Ted Harrison explains how our brains scan images in 13 milliseconds, starting top-left, to grab attention.
Ted Harrison, founder of NewMotion, discusses neuroscience-driven marketing, explaining how brains process attention through context and location. He shares insights on balancing attention with trust, critiques creativity in the AI era, and offers career advice for marketers.

As heard by us

A practical reminder that marketing has to meet real people where they are.

Ted Harrison's discussion keeps circling a simple point: campaigns fail when brands talk to themselves instead of to real people. The strongest stretch is the one on attention and outside feedback, where the episode stays grounded and practical.

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Why you'd press play

You want a smarter way to judge whether your marketing will land, or trigger the kind of backlash Ted keeps warning about.

Read the full recommendation in PlayNext →
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