Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · AdQuick
Jason Keath - Keys to unlock creativity | E67
June 26, 2025·40 min·3 clips
Spotify's creative director had to sit on his 'weird' billboard idea for a year before it became a viral hit.
As heard by us
Creative work often lands after it looks odd, not before.
Jason Keith makes a steady case for letting odd ideas sit long enough to be developed. The conversation treats creativity less as a spark than as a process of persuasion, with art school, design work, and agency life used to show how rough ideas can become easier to share once…
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