Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · AdQuick

Andrew Roth - Gen Z trends and marketing | E71

August 21, 2025·34 min·3 clips

Andrew Roth explains why marketers get Gen Z wrong by ignoring the scrollers who actually control trends.

Andrew Roth, founder of DCDX and Offline, discusses how brands can authentically engage Gen Z through peer-driven research and in-person community partnerships. He critiques common marketing pitfalls like influencer saturation and highlights the post-COVID shift towards niche, interest-based gatherings.

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