Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · AdQuick

Ian Dallimore - state of out of home advertising in 2025 | E53

January 21, 2025·50 min·4 clips
Ashton Kutcher found a digital billboard streaming his tweets and tagged the company, creating a viral moment.
Ian Dallimore, VP at Lamar Advertising, discusses the evolution of out-of-home advertising, including programmatic buying, creative campaigns, and industry growth. He shares insights on integrating data, dynamic content, and lessons from his career in marketing.

As heard by us

A grounded look at out-of-home advertising, programmatic growth, and brand storytelling.

Ian Dallimore's conversation about out-of-home advertising stays strongest when it gets specific: programmatic buying, data integration, and the newer tools shaping the space.

Read the full review in PlayNext →

Why you'd press play

See how out-of-home is changing without losing the legacy that got it here.

Read the full recommendation in PlayNext →
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