Justin Green, CFP®
180 episodes listed below
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I'm Justin Green — a CERTIFIED FINANCIAL PLANNER™ and founder of Assist Financial Planning. Each week, I share interviews & videos to help online coaches make better money decisions around topics such as cash flow, business finances, investing, taxes, estate planning, insurance, etc. Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at assistfp.com. Disclaimers & disclosures available at the end of each episode.
Based on 6 episodes we listened to · September 2026
Justin Green connects coaching-business mechanics with cash flow and wealth decisions through direct, numbers-minded interviews.
Dollars and Dumbbells turns the finances of online coaching into candid operator conversations. Justin Green, a Certified Financial Planner, interviews coaches and business owners about recurring revenue, pricing, client retention, taxes, cash flow, and converting business…
Monthly recurring revenue gets less dreamy when Justin Green asks how much payroll it actually covers.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A grounded look at coaching business sustainability, profit, and freedom.
Dollars and Dumbbells treats online coaching as a question of staying viable, not just chasing bigger revenue. Justin Green and Emily Carlson frame money as a means to support freedom and fulfillment, which gives the conversation a clear practical edge without losing sight of…
Better coaching here means closer contact, clearer values, and a business built around care.
Paul Oneid makes a plainspoken case for relationship first coaching: if clients only hear from a coach once a week, he does not count that as real coaching.
Branding works best when it is lived, not just designed.
This episode treats branding as a working business discipline, not a logo exercise. Justin Green frames the show around increasing take-home pay, while Zach Coleman keeps pulling the focus toward values, connection, and a personal brand people can actually live with day to day.
A grounded look at building a coaching business around profitability, staying power, and usable systems.
Justin Green opens by framing Tim Wolcott as an online health and fitness coach trying to build a business that can stay profitable without boxing him in later.
A practical look at solopreneur balance, bookkeeping, and knowing the numbers before they become a problem.
The episode treats solopreneur balance as a set of linked pressures: money, systems, and day-to-day life. Tracy Jepson stays close to the work that matters most, with bookkeeping, reading the numbers, and keeping accounting from slipping until it turns into a bigger mess.
A candid look at branding, reputation, and public-facing work.
Allie Gilbert treats personal branding as a practical problem: how to stay memorable without sanding off the traits that make the brand work. Justin Green keeps the conversation in coaching-world terms, so it stays tied to reputation, visibility, and the reality of being…
A practical look at the money systems that help coaches keep more and build freedom.
Justin Green keeps the focus on the unglamorous side of coaching money management: taxes, tracking, emergency funds, and the gap between what comes in and what actually stays.
A grounded look at business cash flow, investing, and the discipline behind frugality.
This episode follows Zach Colburn, a business coach and founder of PTBI, as he talks through cash flow, personal investing, and why renting made more sense than buying a house. The conversation stays grounded.
Rob Walling on bootstrapped SaaS growth, plateaus, and exits — with founders who lived them.
Abbey Ashley's playbook for turning your job skills into a virtual assistant business.
Naval Ravikant on epistemology, startups, and crypto, from David Deutsch to Vitalik Buterin.
Alex Theuma interviews SaaS founders and investors on scaling to $10M-plus ARR.
Guy Raz traces founders' origin stories and fields live advice-line calls from entrepreneurs.
Alex Blumberg interviews guests like Megan Phelps-Roper and Shane McAnally about failure and reinvention.
Justin Green, a certified financial planner, talks with Tim Wolcott, an online health and fitness coach from Canada, about building a profitable coaching business that can fund future options.
Justin Green talks with Carlos Mata, co-founder of Sigma Performance Training in Houston, Texas.
Justin Green sits down with Emily Carlson, a former fitness coach turned marketing coach who now runs a business mentorship at Always Rising Agency.
Justin Green brings Trevor Witwer on to unpack what a super coach really is.
Certified Financial Planner Justin Green addresses a sudden stock market drop, explaining its link to new tariffs and offering calm, strategic advice for high-earning millennials and online business owners.
Justin Green interviews Tracy Jepson about building sustainable solopreneur businesses, exploring the flamingo metaphor for having backup systems when you need rest.
Certified Financial Planner Justin Green challenges the common advice to reinvest all profits back into your business, arguing that solopreneurs and online coaches need a balanced approach.
Host Justin Green, a Certified Financial Planner, argues that online health and fitness coaches often prioritize minimizing their tax bill at the expense of maximizing profit, which is a flawed financial strategy.
Certified Financial Planner Justin Green outlines eight essential financial metrics that online health and fitness coaches must track to build wealth, achieve financial stability, and reduce business-related anxiety.
Host Justin Green, a certified financial planner, outlines four key reasons why solopreneurs, online coaches, and creators should hire a financial planner: to manage cashflow, optimize taxes, implement investing strategies, and protect wealth through insurance and estate planning.
Justin Green talks with Cody McBroom about building a coaching business the right way.
Justin Green talks with Lauren Schoenfeld, founder of ActiveCore Consulting, about how boutique fitness owners can increase profit through accounting, pricing, and owner-pay planning.
Justin Green, a certified financial planner and host of Dollars and Dumbbells, replays a Freedom Formula conversation with Stephen Copshaw about online coaches who make $6,000 to $10,000 a month and still miss basic money systems.
Zach Coleman, founder of Creatitive and Gym Mark, explains how he thinks about branding for boutique gyms and online health and fitness coaches, and Justin Green frames the episode around profit, take-home pay, and personal wealth.
Justin Green opens Dollars and Dumbbells episode 173 with Allie Gilbert, known for Silverback Coaching and the Silverback Summit, and frames her as a 'personal branding masterclass' built around men's health.
Zakk Colburn shares how he built a 7-figure net worth in the health coaching space by mastering financial systems, tax strategy, and the critical distinction between revenue and profit.
Chase Smith says he went from psych nursing and ER nursing to building an online health and fitness coaching business after dropping from almost 400 pounds and losing over 100 pounds.
Justin Green brings back Dollars and Dumbbells with a practical conversation about helping coaches turn business profit into wealth outside the business.
I don't want to scale at all costs—I want to build one profitable business and invest in wealth.
Justin Green sits down with Paul Oneid to talk about better coaching, not just bigger business.
Justin Mihaly says online fitness coaches should price around the size of the problem they solve, not around a blanket monthly model, and he gives examples ranging from $200–$250 low-ticket community offers to $7,000–$6,000–$5,000 high-ticket tiers.
Aram Gregorian, founder of The Real Coaches Summit and an online nutrition coach, argues that online health and fitness coaches should stop copying flashy business templates and focus on simple, repeatable basics.
Ashley Schwartz, founder of The Busy Mom Method, says she built an online fitness coaching business to $457,000 in first-year revenue after starting in January 2024.