Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches · Justin Green, CFP®

Building a sellable coaching business & monthly recurring revenue w/ Cody McBroom

·49 min·2 clips

There are legal ways to reduce taxes, but anyone promising zero taxes can "sell ice to an Eskimo."

Justin Green sits down with Cody McBroom for a straightforward conversation aimed at coaches. Cody makes the case for monthly recurring revenue and says he prefers that model over paid-in-full packages because he thinks it helps make you a better coach and sets clients up better too. The discussion keeps returning to better coaching. Cody argues that treating your career like an actual career and a real business matters, and that professionalism shows up in everything from language to timing. Taxes come up quickly. Cody is skeptical of the idea that a business owner can write off everything and pay zero taxes, while also acknowledging that there are legal ways to reduce taxes. The episode also spends time on the gap between making money and having real work experience. Cody points out that many successful young coaches have never had a job outside coaching, and Justin pushes the idea that working for someone else can teach you a lot before going out on your own. Cody shares that he trained people in a gym for seven years before leaving to build his own business. The two also talk about building a business that is sellable, even though Cody thinks he probably will not sell it. The result is a conversation that stays focused on coaching, professionalism, taxes, and the realities of building something durable.

As heard by us

Monthly recurring revenue, taxes, and the hard question of whether a coaching business is built to last.

Justin Green and Cody McBroom spend the episode on the practical side of coaching: monthly recurring revenue, taxes, professionalism, and whether a business can actually be sold one day.

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Why you'd press play

You want straight talk on coaching money and business discipline.

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