Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches · Justin Green, CFP®

How to Build a Profitable Funnel for Online Coaches w/ Mike Crowson

·53 min·3 clips

Mike breaks his funnel into five steps and says the goal is to move from free value to a booked call.

Justin opens by tying the show back to its core promise: helping online coaches take the profit in their business and turn it into real wealth outside the business. He says he first planned to rebrand the podcast to Financial Playbooks, but a sabbatical, a new baby, and sleep deprivation pulled him away from recording for a while. Once he got back to talking with coaches, he returned to the Dollars and Dumbbells format. Mike Krausen of AR Funnels joins the conversation. Justin points to the black hats with the upside-down coach as a sign of Mike's agency work. The talk stays practical. Mike explains funnels for coaches without making them more complicated than they need to be. He draws a hard line between email and text. Email can sell, but text should usually start a conversation. That is the main correction he makes to common funnel thinking. He gives a blunt example of what not to send, the kind of generic message people write with their fingers instead of their thumbs. The better move is to acknowledge the opt-in and check whether the person actually got the free resource. From there, the conversation shifts to curiosity and pain points. Mike wants to know why someone downloaded the thing and what they have already tried. He turns that into a five-step funnel: give away a free asset in exchange for data, confirm delivery by text, ask questions that surface the real problem, book the call, and then use text again to improve the show-up rate. Justin keeps pulling the ideas back to profit, lifestyle, and what works in a real coaching business. Mike also notes his credibility with GoHighLevel, including receiving a plaque and speaking on their stage as an agency owner, before Justin closes with thanks and an Instagram shoutout.

As heard by us

A direct funnel lesson for coaches who want better booked calls and follow-up.

It is a clear, practical breakdown of how a coaching funnel is supposed to move: interest becomes data, data becomes a conversation, and the conversation becomes a booked call.

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Why you'd press play

If your freebie gets leads but not calls, this is the fix.

Read the full recommendation in PlayNext →

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