Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches · Justin Green, CFP®

Paid in Fulls vs Recurring Revenue: More Profit for Online Fitness Coaches w/ Justin Mihaly - FP2

·54 min·3 clips

A 30-page lead magnet with a 10-minute Loom video can pre-sell the entire process.

1. Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches focuses on pricing, offer tiers, content creation, and paid-in-full versus recurring revenue. 2. The host speaks with Justin Mihaly, an online nutrition coach and founder of Elite Coaching Academy, which mentors online coaches. 3. The episode asks whether paid-in-full or monthly recurring revenue makes more sense for fitness coaches who want profit and stability. 4. Justin says offer design should start with the specific problem a coach solves, not with a flat price. 5. He describes an exercise inside ECA where operators write down the problems they want to solve and identify what they are pro and anti. 6. He gives examples such as being pro omega-3s, anti seed oils, pro metabolic health, and anti statins. 7. Justin says a coach who can fix a major issue can charge much more than someone handling a small goal like losing two inches off a waist. 8. He argues that people with large problems, such as Hashimoto’s or rheumatoid arthritis, justify much higher pricing than general fitness clients. 9. The offer ladder at ECA starts with content, then free opt-ins, then nurturing, then sales calls, then three offer tiers. 10. Justin says low-ticket is under $300, mid-ticket is around $500 a month, and high-ticket can run $7,000, $6,000, or $5,000 depending on the fit. 11. He says low-ticket clients may get community and course access, but not much one-to-one time with the operator. 12. He says mid-ticket clients can receive four 15-minute one-to-one calls in six months plus voice memo responses. 13. He says high-ticket clients get monthly 30-minute Zoom calls, Loom video responses, protocol screen shares, and VIP retreat access. 14. Justin says high-ticket clients can receive a 100% money-back guarantee if they hit all KPIs on the dashboard. 15. He says ECA built a dashboard that tracks steps, HRV, blood glucose, and other variables to confirm adherence. 16. Justin says the guarantee has never been used in six or seven years because clients do the work and get fixed. 17. The host and Justin compare the model to the old paid-in-full-only approach, including months where money came in and immediately went out. 18. Justin says his current recurring revenue is $89,972 a month and covers just under $100,000 in employee salary payouts. 19. The conversation is direct, fast-moving, and business-focused, with a lot of back-and-forth around pricing, offers, and platform strategy. 20. Coaches who sell online fitness, nutrition, or coaching offers would get the most from this episode, while listeners wanting pure training content may skip it.

As heard by us

A blunt look at cash now, cash later, and the math behind profit.

Justin Mihaly and the host move quickly from a controversial reel into pricing, offer tiers, content creation, and the paid in full versus monthly recurring revenue debate. The talk stays practical.

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Paid-in-fulls or monthly billing for your coaching business?

Read the full recommendation in PlayNext →

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