Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches · Justin Green, CFP®

162 - How REAL Coaches Build an Online Coaching Business w/ Aram Grigorian

·57 min·3 clips

Aram says he bought courses and traveled to learn how to coach menopause, bariatric surgery, gut, and hormone issues.

1. Dollars and Dumbbells: Profit and Wealth Tips for Online Health and Fitness Coaches centers on Aram Grigorian’s approach to building an online coaching business. 2. Justin Green hosts the conversation and says he is a Certified Financial Planner who works with online health and fitness coaches, while Aram is an online nutrition coach and founder of The Real Coaches Summit. 3. The episode asks how a coach can build a business by simplifying advice, serving clients well, and ignoring the pressure to copy other creators. 4. Aram says he was born in the Soviet Union, came to the U.S. in 1989, and grew up in a family that spoke directly without filtering reactions. 5. He ties that background to his content style, saying he does not try to manage how people react and prefers to say what he thinks. 6. Aram argues that many coaches make a mistake by copying the business model of someone making 20, 30, or 40 grand a month. 7. He says that a model that works for one coach may fail for another because the audience and the personality are different. 8. He repeatedly says that clients do not need complicated nutrition content because “protein,” lifting, and sleep are already widely available online. 9. Aram says coaches should say the same information in their own voice until they become the authority people go to for help. 10. He contrasts that approach with V Shred and 75 Hard, which he uses as examples of extreme protocols that can send people “100 miles an hour” in the wrong direction. 11. Aram says consistency means different things for different bodies, using examples like a 350-pound person starting with walking and protein, versus a 140-pound person trying to get to 137. 12. He says online criticism can consume his day, but he prefers a strict “I don’t argue online” policy because he gets too fired up. 13. Aram describes a feedback loop where he initially trained his account to be shareable by posting very simple text posts about protein and workouts instead of shirtless gym photos. 14. He says those simple posts, plus Instagram Lives with professionals and podcast appearances, helped his audience and business grow. 15. Aram says he bought NCI level 1 and 2, traveled for courses, and spent credit card money to learn how to coach menopause, bariatric surgery, gut issues, and hormone problems. 16. He admits he once overused reverse dieting and later reached back out to former clients to coach some of them for free for three months. 17. The interview style is direct, energetic, and explicit, with Justin frequently pushing for practical examples and Aram answering in blunt, conversational language. 18. The pace stays fast because Aram jumps from client psychology to systems, pricing, boundaries, and the realities of self-employment. 19. Coaches who want clearer client systems and more direct communication would likely benefit most from this episode. 20. Listeners looking for polished marketing theory or soft-spoken delivery may skip it.

As heard by us

Practical coaching talk centered on simpler systems, better client service, and learning the subject matter.

Aram Gregorian's conversation keeps its focus on the basics: keep the business simple, serve clients well, and let results do some of the selling.

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Why you'd press play

Press play if you want practical coaching business math and a no-BS path to serving clients better.

Read the full recommendation in PlayNext →

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