Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches · Justin Green, CFP®

168 - Grow by Focusing on Relationships & Better Coaching w/ Paul Oneid

·46 min·3 clips

Paul says no referrals means the service is not valuable enough for people to share.

Justin opens by framing the show around turning business profits into real wealth and financial freedom. He introduces Paul Oneid as someone who is both a business mentor and still actively running an online health and fitness coaching company with a team. The conversation starts with a bit of joking about being almost Canadian. From there, it moves quickly into what makes coaching feel like real coaching. Paul explains a model where a prospect fills out an application and is matched to the coach they fit best with, and he says the client can also select that coach on the website. The coach is then notified, takes the booking, and handles the sales call personally, which Paul says keeps the experience aligned with his values. He argues that using a call setter or salesperson would send the wrong message to the client and make the business feel more scalable on paper but less personal in practice. Justin keeps pressing on how that philosophy shows up day to day. Paul responds by saying that if a coach only speaks with clients once a week, he does not consider that coaching. He also clarifies that he is not even talking about only live calls. His team communicates with clients three or four times a week, whether it is to review videos or send a prompt when someone has gone quiet. He says small personal details matter too. His coaches learn partners' names, dogs, cats, kids' names, and birthdays because that is part of building a real relationship. Paul connects that directly to referrals. If a coaching business is not getting them, he says the owner should look for the bottlenecks in the client experience. The conversation keeps returning to values. For Paul, the service model has to be reverse engineered from the kind of coach and business owner he wants to be, and he is not interested in scaling tricks that clash with how he wants clients treated. Justin keeps the discussion practical by translating the ideas into concrete coaching-business terms. The episode lands as a candid conversation about service, trust, and sustainable growth.

As heard by us

Better coaching here means closer contact, clearer values, and a business built around care.

Paul Oneid makes a plainspoken case for relationship first coaching: if clients only hear from a coach once a week, he does not count that as real coaching.

Read the full review in PlayNext →

Why you'd press play

You want to become a better coach, not just a better business owner.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches