Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches · Justin Green, CFP®

174 - Almost $500K in Revenue in First Year of Coaching w/ Ashley Schwartz

·47 min·2 clips

Ashley says she built Instagram from zero to 100,000 followers in a year before ads worked.

1. Dollars and Dumbbells focuses on Ashley Schwartz’s first-year online fitness coaching revenue and the business choices behind it. 2. Justin Green, a Certified Financial Planner, hosts Ashley Schwartz, founder of The Busy Mom Method, because her first year reached about $457,000 in revenue. 3. The episode asks how Ashley built a premium coaching business while leaving corporate work, raising children, and avoiding debt. 4. Ashley says she started lifting weights at 14 and used the gym to get away from a home where both parents were drug addicts and alcoholics. 5. She earned degrees in fitness training and human performance, psychology, business, and an IMBA before working in oil and gas. 6. Ashley says she and her husband moved to Idaho, where her pay fell from about $170,000 to $75,000 and his fell from over $200,000 to about $50,000. 7. She says having her son during COVID pushed her to stop asking for vacation time and pursue her own business. 8. Ashley describes working 3 a.m. to 6 a.m. on her business, then 7 a.m. to 3 p.m. for her employer, while caring for two small children. 9. She says her goal was to make $10,000 a month, and she hit that in both month one and month two. 10. Ashley explains that her first clients came from friends, starting around $400 for 12 weeks and later rising to $1,000, $2,000, and $2,500. 11. She says the key shift was realizing that four clients at $2,500 each could hit her monthly target. 12. Ashley says she hired Mike Girardi to learn organic social media growth, DM conversations, and conversion into sales calls. 13. She says she and her husband invested about $60,000 in coaches last year and about $58,000 by March this year. 14. Ashley names a life coach certification, an ads program that was a waste of time, the Elliott Group in Arizona, John Goodman’s OTM, and Will Nelson as parts of that learning path. 15. She says ads did not work until her organic system worked, then says Instagram grew from zero to about 100,000 followers in a year. 16. Ashley says she now has a team with coaches, a closer, a setter, and her husband handling operations, so ads can bring in qualified leads. 17. The tone is direct and operational, with Justin challenging assumptions about debt, hiring, and business structure while Ashley answers in concrete numbers. 18. The format is a long-form interview with frequent back-and-forth about revenue, time management, coaching purchases, and team design. 19. People building premium online coaching businesses with family responsibilities. 20. Listeners looking for lifestyle entrepreneurship without fitness interest.

As heard by us

A $457K first year is treated as a benchmark, not a victory lap.

Ashley Schwartz's first year as a coach reads less like a flashy revenue story and more like a look at how she put that money back to work. Justin Green presents her roughly $457,000 first year as unusually strong, and the focus stays on spending, lessons learned, and why she…

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Why you'd press play

You want the play-by-play behind roughly $450K in first-year coaching revenue.

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