Daniel Rowles and Ciaran Rogers
100 episodes listed below
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An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
Based on 6 episodes we listened to · September 2026
It turns rapid changes in AI, search and marketing tools into concrete questions about execution, measurement, reputation and operational risk.
Kieran Rogers and Daniel Rowles treat digital marketing as an operating discipline, moving between interviews and lively host conversations about measurement, conversion flows, search, brand advocacy and AI-assisted work.
Two newspaper paragraphs, a sales spike, and your attribution dashboard suddenly needs a lie down.
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Short reviews from the PlayNext desk, based on the episodes we processed.
A practical look at how organizations adapt without relying on one-off reinvention.
AI sits at the center, but the real subject is how leaders respond when change starts outrunning familiar marketing habits. Daniel Rowles and Jeff Tuff keep the focus on something plain and useful: one big transformation rarely fixes anything.
A grounded check-in on Google AI Max and the shifting search toolkit.
The episode gives a practical snapshot of where search and adjacent tools are heading, using Google AI Max as the anchor. It argues that organic visibility now leaves marketers with less control than they used to expect, so the sensible response is to test what is changing and…
A practical look at how search, trust, and visibility are being reshaped.
The episode treats SEO as an immediate business issue, moving from GEO, AI overviews, and answer engine optimization into the harder question of how discovery, trust, and click volume are shifting.
A branding case study that turns fandom and strategy into practical lessons.
The episode treats Taylor Swift as a branding and strategy case study, using Kevin Evers' book to explain why her career has scaled so far. It stays grounded in decisions and incentives instead of celebrity mythology, which keeps the lessons practical.
A practical reset for teams trying to turn marketing overload into something they can actually run.
Agile marketing lands less like jargon and more like a practical answer to the pressure marketers are under. The piece stays close to execution: a five-day workshop, a sprint leader from the organization, a campaign manager handling delivery, and enough authority in the room to…
A practical case for using AI to do better marketing work, not just more of it.
The episode presents agentic AI as the next step beyond writing and image generation, with a focus on tools that can take on more of the work itself.
A practical LinkedIn ads guide with clear funnel-stage format choices.
LinkedIn ads are treated as a working system, not a checklist. Daniel Rowles interviews AJ Wilcox of B2Linked, and the episode stays useful because it maps ad formats to funnel stage without losing the thread. Thought leader ads and document ads fit first touches.
A current, grounded scan of digital marketing tools, strongest when it gets specific about AI image generation.
This episode looks at the current crop of digital marketing tools and sorts the genuinely useful AI products from the weaker ones filling the market.
Simon Owens interviews founders about the revenue mechanics behind their media businesses.
Colin and Samir break down creator-economy news, from OpenAI's TBPN deal to AI podcasts.
AI-era marketing tactics from operators testing what works next.
Mark DeGrasse interviews agency and marketing operators on the frameworks behind their case studies.
Cory Cotten-Potter interviews B2B sales and marketing founders on AI's reshaping of pipeline generation.
Kristina Halvorson interviews content strategists about how the work actually gets done.
Kieran, Louise, and Daniel dig into what it means to build brand advocates.
The Digital Marketing Podcast episode 'Complete Guide to Keyword Research' centers on Kieran Rogers, Louise Crossley, and Daniel Rowles debating how keyword choices should follow personas, brand positioning, and the user journey.
Kieran Rogers and Daniel Rawls open with a quick update on ChatGPT for marketing.
Daniel Rowles speaks with Emma Tronson, Deputy Director of Marketing at Aston University, about how she built an AI task force from a pitch called 'Mission AI Impossible.' Emma says she aligned the proposal to the Aston 2030 strategy, asked for under five grand, and prioritised staff time over budget.
Daniel Rowles opens by talking to listeners who already use ChatGPT or Google Gemini for copywriting and are wondering what Claude adds.
Daniel Rowles opens The Digital Marketing Podcast with a definition of vibe coding as using natural-language prompts to make AI generate code, then breaks it into three levels.
The Digital Marketing Podcast episode on human-first marketing centers on Phil Trigas-Evans, author of Human-First Marketing, and Daniel Rowles’s argument that “when everything’s AI and deepfake, we need to lean into our humanity.” Phil says marketing is struggling because of ad saturation, a trust deficit, and AI-driven sameness, including a claim that people may see about 360 adverts a day but recall only 12.
Alex Schultz joins the show for a grounded conversation about digital marketing measurement and why the basics still matter.
Kieran Rogers and Daniel Rowles open by defining AI agents and why this moment feels important.
The hosts kick things off with New Year’s resolutions for marketers in 2025.
The Digital Marketing Podcast episode on email marketing stats centers on Jay Swiddleston, who runs SubjectLine.com and was interviewed by the hosts at the end of 2024.
AI is the headline here.
Daniel Rowles provides a comprehensive update on the latest developments in the generative AI landscape, focusing on the competitive battle between OpenAI's ChatGPT and Google Gemini.
AI is making marketers and leaders feel behind.
The hosts debate how Google and Meta are moving beyond keyword-based targeting to use non-keyword signals like AI chat conversations, location data, and video watches for advertising.
Marketing and travel industry interview analyzing radical user journey transformation driven by AI.
Daniel Rowles and Kieran Rogers break down the seismic shifts happening in Google search, covering Google AI Max (new AI-powered search ad functionality), the paradox of rising impressions but declining clicks due to AI overviews, and tools like LLM Refs for tracking brand visibility across multiple large language models.
Two digital marketing experts discuss the seismic shifts in SEO driven by AI overviews and generative engine optimization, covering the 40-60% traffic drops publishers are seeing, the growing importance of brand sentiment in LLMs, and the radical change in user search behavior.
Daniel Rowles opens with a slightly unusual pitch: Taylor Swift as a strategy case study.
This solo episode updates listeners on key AI developments in digital marketing, including ChatGPT connectors for private data access, Meta's AI-driven ads outperforming humans, Google's AI mode in search, and the impact of AI on SEO and junior job roles.
The episode treats agile marketing as a practical campaign system, not just software jargon.
Daniel Rowles and Kieran Rogers discuss the rise of agentic AI tools like ChatGPT Operator and Manus that can autonomously complete multi-step tasks including web browsing, coding, and deployment.
Daniel Rowles sits down with AJ Wilcox for a brisk, practical walkthrough of LinkedIn ads.
Daniel and Kieran review the latest digital marketing tools including Blaze (AI social media publisher), Freepik Flux 1.1 image generator with character consistency, Content Raptor for SEO content optimization, and a hidden GA4 report connecting organic traffic to conversions.
The hosts analyze Hootsuite's 2025 Social Media Trends Report, discussing five key predictions including brands ditching consistency for creativity, hijacking creator audiences, using AI for content volume over quality, and the death of viral chasing.