The Digital Marketing Podcast · Daniel Rowles and Ciaran Rogers

Guide to AI Agents

May 11, 2025·27 min

Daniel Rowles and Kieran Rogers discuss the rise of agentic AI tools like ChatGPT Operator and Manus that can autonomously complete multi-step tasks including web browsing, coding, and deployment. They explore how marketers should use these tools not just to do the same things faster, but to create entirely new types of interactive content, drawing an analogy to early steam engine adopters who made the mistake of just pumping more water into existing water wheels.

As heard by us

A practical case for using AI to do better marketing work, not just more of it.

The episode presents agentic AI as the next step beyond writing and image generation, with a focus on tools that can take on more of the work itself.

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Why you'd press play

Hear how agentic AI could move marketing beyond the same old content treadmill.

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