The Digital Marketing Podcast · Daniel Rowles and Ciaran Rogers

News Years Resolutions for Marketers 2025

·27 min·1 clip

Daniel argues marketers should create something so clever it 'cuts through' like advertising in the 60s, 70s, and 80s.

The episode returns to a familiar January theme for the show. The hosts use New Year’s resolutions to think through what marketers should be paying attention to in the year ahead. They begin with a playful exchange about energy levels, eyebrows, and conference coffee. That keeps the tone relaxed and conversational from the start. From there, the banter turns into a practical discussion about how people measure success. The hosts ask whether a show’s usual runtime really deserves the credit, or whether the content and value are doing the real work. That idea becomes a way to argue for learning. It also opens the door to experimentation and innovation. One example comes from Jay Swettleson, who said he would not listen to his own interview-style shows. He moved to 10-minute monologues, even though that runs against a lot of conventional thinking. Their point is that it worked because his energy and the value he delivered lined up. From there, the conversation broadens again to the year ahead. The hosts frame the episode as a reminder to test assumptions instead of leaning on rules that seem true only because they have been repeated. They then shift into a practical note about free live updates. These are monthly one-hour sessions with Kieran on topics like SEO algorithms, social media changes, and email stats. The sessions are free for anyone subscribed to the newsletter. The schedule for the year is already out. They also mention a giveaway connected to a new book release. On January 3, 2025, the fourth edition of Digital Branding came out, and they plan to randomly choose newsletter sign-ups to receive copies. The episode closes by directing listeners to the podcast page for resources, reviews, and contact.

As heard by us

A conversational year-start reset that favors experimentation over routine.

The episode frames New Year resolutions for marketers 2025 as a practical reset for the year ahead. It starts with a playful exchange about energy and stage presence, then settles into a clear point: familiar habits and averages can miss what is actually working, so the focus…

Read the full review in PlayNext →

Why you'd press play

Reset your year with a conversational take on New Year's resolutions for marketers 2025, including energy, experimentation, and a look at the year ahead.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from The Digital Marketing Podcast