The Digital Marketing Podcast · Daniel Rowles and Ciaran Rogers

The Big Debate: Non Keyword Signals - AI Chats & Privacy

December 8, 2025·15 min·1 clip

Daniel Rowles outlines a hypothetical scheme to offer free AI chatbots to businesses, then use the conversation data to target their customers with competing ads.

The hosts debate how Google and Meta are moving beyond keyword-based targeting to use non-keyword signals like AI chat conversations, location data, and video watches for advertising. They explore the privacy implications of Meta's new policy to use chatbot interactions for ad targeting and invite listeners to join the ethical discussion.

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