The Digital Marketing Podcast · Daniel Rowles and Ciaran Rogers

Social Media Trends and Trip Hazards for 2025

January 19, 2025·16 min·1 clip

Daniel Rowles declares that chasing fleeting viral moments is now highly ineffective and kills trends through brand dogpiling.

The hosts analyze Hootsuite's 2025 Social Media Trends Report, discussing five key predictions including brands ditching consistency for creativity, hijacking creator audiences, using AI for content volume over quality, and the death of viral chasing. They provide critical commentary on each trend's practical implications and risks for marketers.

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