The Digital Marketing Podcast · Daniel Rowles and Ciaran Rogers

5 Email Marketing Stats to Boost Your Email Marketing

·24 min·1 clip

Kieran says a word can work for months, then lose power through overuse.

1. The Digital Marketing Podcast episode covers five email stats for boosting email marketing. 2. Kieran Rogers, Louise Crossley, and Daniel Rowles host the discussion, and Jay Swiddleston is the source behind the stats because he runs SubjectLine.com. 3. The episode asks how subject lines, preview text, and small wording changes can improve open rates without turning into misleading clickbait. 4. Kieran says the stats come from Jay Swiddleston’s presentations and from an interview with Jay at the end of 2024. 5. The first stat covers seasonal words, with “trends” increasing open rate by 34% and “outlook” by 31%. 6. Kieran also lists “forecast” at 25%, “prediction” at 22%, and “direction” at 18% as words tied to planning and timing. 7. The hosts connect those seasonal words to content like “SEO trends 2025” and explain why timing matters for late-year subject lines. 8. Daniel raises the practical problem of publishing year-based URLs, and Kieran says he avoids publishing next-year content until December. 9. Kieran says one of their own most popular pages, “best play YouTubers of 2022,” became a redirect problem when the year changed. 10. The next theme is “extreme words,” including “last,” “most,” “best,” “final,” and “biggest.” 11. Kieran draws a line between clickbait and effective subject lines by saying clickbait makes “an untrue promise.” 12. He gives the example of “12 most shocking celebrity moments” and says the phrase only works if the moments are actually shocking. 13. Kieran says a word like “discover” once boosted open rates by 15–20% at Liz Earle, but the effect faded when they overused it. 14. He names that overuse problem “discoveritis,” which he uses as a warning against repeating the same tactic too often. 15. Kieran argues for A/B testing subject lines and says writing the same line three times usually produces a better version. 16. The hosts say AI now makes subject-line variation much easier than before. 17. The conversation shifts to mid-subject-line capitalization, which Kieran says improves scannability in an inbox. 18. Daniel and Louise mention tools such as Email on Acid and Litmus for checking subject lines, preview text, and deliverability settings like SPF and DKIM. 19. The tone stays practical and conversational, with analogy-heavy explanations, back-and-forth reactions, and examples from email marketing work. 20. People working on newsletters, subject lines, or email testing are the best fit, while listeners who want theory without tactics will probably skip it.

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