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The Digital Marketing Podcast · Daniel Rowles and Ciaran Rogers

The Future of SEO

August 3, 2025·31 min·1 clip
Publishers have seen their organic year-on-year traffic absolutely decimated, between 40% and 60% drops.
Two digital marketing experts discuss the seismic shifts in SEO driven by AI overviews and generative engine optimization, covering the 40-60% traffic drops publishers are seeing, the growing importance of brand sentiment in LLMs, and the radical change in user search behavior. They share practical examples including AppSumo reviews haunting brand perception and using AI agents to bypass traditional search entirely.

As heard by us

A practical look at how search, trust, and visibility are being reshaped.

The episode treats SEO as an immediate business issue, moving from GEO, AI overviews, and answer engine optimization into the harder question of how discovery, trust, and click volume are shifting.

Read the full review in PlayNext →

Why you'd press play

If SEO panic is your inbox mood, this gives you a calmer map.

Read the full recommendation in PlayNext →
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