The Digital Marketing Podcast · Daniel Rowles and Ciaran Rogers

Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025

August 26, 2025·27 min·1 clip

Our impressions are at an all-time high but our clicks have dipped in the last six to twelve months.

Daniel Rowles and Kieran Rogers break down the seismic shifts happening in Google search, covering Google AI Max (new AI-powered search ad functionality), the paradox of rising impressions but declining clicks due to AI overviews, and tools like LLM Refs for tracking brand visibility across multiple large language models. They provide first-party data from Target Internet showing the real impact and discuss why generative engine optimization has become exponentially more complex.

As heard by us

A grounded check-in on Google AI Max and the shifting search toolkit.

The episode gives a practical snapshot of where search and adjacent tools are heading, using Google AI Max as the anchor. It argues that organic visibility now leaves marketers with less control than they used to expect, so the sensible response is to test what is changing and…

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Why you'd press play

A brisk tour of AI search shifts, Google AI Max, and a few tools worth trying.

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